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Our Insights.

One of our agency values is “lead change, don't follow it” and this means playing our part in shaping the future of our industry.

Learn from our team's experience and expertise and hear how we're thinking, and talking, about search right now, as well as the agency's latest news.

Latest insights.

Image for What to ask SEO agencies before hiring one: Essential questions with answers

28 min read

What to ask SEO agencies before hiring one: Essential questions with answers

Image for SEO content in 2026: The trends brands and marketers can’t afford to ignore

5 min read

SEO content in 2026: The trends brands and marketers can’t afford to ignore

Popular insights.

Image for 14 statistics page examples that have earned 8,000+ links from 4,300+ referring domains

1 min read

14 statistics page examples that have earned 8,000+ links from 4,300+ referring domains

The Digital PR Summit 2026: Key takeaways and expert insights from every session

46 min read

E-commerce E-E-A-T: How to demonstrate E-E-A-T as an online retailer

1 min read

SEO for travel websites: How to increase rankings and revenue

58 min read

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7 min read

How to leverage SEO to manage your brand’s reputation

Image for 14 statistics page examples that have earned 8,000+ links from 4,300+ referring domains

1 min read

14 statistics page examples that have earned 8,000+ links from 4,300+ referring domains

23 min read

Breaking down E-E-A-T to the content, author, and brand levels

Image for The Digital PR Summit 2026: Key takeaways and expert insights from every session

46 min read

The Digital PR Summit 2026: Key takeaways and expert insights from every session

Image for Digitaloft wins ‘Standout B2C SEO Campaign of the Year’ at the UK Digital Excellence Awards

1 min read

Digitaloft wins ‘Standout B2C SEO Campaign of the Year’ at the UK Digital Excellence Awards

Image for E-commerce E-E-A-T: How to demonstrate E-E-A-T as an online retailer

1 min read

E-commerce E-E-A-T: How to demonstrate E-E-A-T as an online retailer

Image for SEO for travel websites: How to increase rankings and revenue

58 min read

SEO for travel websites: How to increase rankings and revenue

Image for Information gain in SEO: What it is and why it matters

25 min read

Information gain in SEO: What it is and why it matters

Image for A checklist for auditing your website’s E-E-A-T

1 min read

A checklist for auditing your website’s E-E-A-T

Image for Google Search Live: What SEOs and PRs need to know

1 min read

Google Search Live: What SEOs and PRs need to know

Image for B2B SEO in 2026: Tactics, strategies, and insights your business can’t afford to ignore

1 min read

B2B SEO in 2026: Tactics, strategies, and insights your business can’t afford to ignore

Image for How much content do top-ranking e-commerce category pages really have? [2025 Study]

1 min read

How much content do top-ranking e-commerce category pages really have? [2025 Study]

Image for 9 of the best PR and communications conferences and events to attend in 2026

4 min read

9 of the best PR and communications conferences and events to attend in 2026

Image for 50 content marketing statistics you need to know for 2026

1 min read

50 content marketing statistics you need to know for 2026

Image for 65 AI SEO statistics for 2026

10 min read

65 AI SEO statistics for 2026

Image for The expert guide to 404 pages: Tips and examples to inspire your website

5 min read

The expert guide to 404 pages: Tips and examples to inspire your website

Image for 13 copywriting frameworks you need to know to write content that converts

1 min read

13 copywriting frameworks you need to know to write content that converts

Image for 11 author page examples that brilliantly demonstrate E-E-A-T

11 min read

11 author page examples that brilliantly demonstrate E-E-A-T

Image for 11 ‘About Us’ page examples that show E-E-A-T

1 min read

11 ‘About Us’ page examples that show E-E-A-T

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