Most digital PR agencies chase links. We chase impact.
We use digital PR to build the authority and third-party proof that your brand needs to be found, and chosen, in buying searches across traditional and AI search, and drive more traffic that wants to buy what you sell.
We’re the digital PR agency trusted by brands like…
Digital PR should grow your visibility in buying searches; not just earn links.
For too long, digital PR has been measured by link numbers, DR and other vanity metrics.
But more links, a higher average DR and irrelevant coverage don’t make you more money.
Obsessing over link metrics won’t get your brand found.
Digital PR should earn the authority, credibility and third-party proof your brand needs to show up in buying searches.
When digital PR is properly aligned with your wider SEO strategy, it’s like putting fuel on a fire.
We’ve been doing digital PR since before anyone called it digital PR.
We started doing digital PR back in 2014. Back when everyone else was buying links, we were earning them using PR.
We’re also the agency behind the world’s largest digital PR conference, The Digital PR Summit, held every April in Manchester.
Here’s what we do…
Work with our digital PR team as part of an end-to-end SEO programme or as a standalone service to support your in-house team’s capabilities.
Our work wins awards.
Here’s why we do it...
Our digital PR approach is built around three commercially-aligned outcomes; the ones that actually influence whether your brand gets found, trusted and chosen.
Build authority that helps you rank in buying searches.
We earn relevant, authoritative coverage that strengthens your ability to appear in high-intent buying searches; the ones that shape what people buy and who they buy it from.
This is about building the trust and authority that power E-E-A-T, not chasing link volume.
Land visibility that influences AI-driven search recommendations.
AI systems rely on trusted, credible sources when generating answers, summaries and making recommendations.
We secure the mentions, citations and coverage that make your brand more present, and more recommendable, in AI search.
Earn third-party proof that shapes buying decisions.
People buy from brands they see validated by the sources they trust.
We get your brand into the roundups, reviews, expert commentary and comparison pieces that directly influence buying decisions at the moment of choice.
Together, these outcomes make sure that all of our digital PR work drives real commercial impact. It’s not about vanity metrics, but actually getting your brand found when it counts.
Our approach...
We run digital PR based around a clear three-step process that’s been designed to build visibility where it actually matters:
1. Identify the buying searches you need to be found in.
We define the searches that actually influence what your customers buy and who they buy it from, not just the ones that drive traffic.
2. Understand where and why you’re not (yet) winning.
We analyse what’s holding you back; from gaps in authority and relevance to how competitors are using digital PR to earn visibility in those searches.
3. Do what it takes to get you found.
We earn the coverage, links and trust signals needed to increase your visibility where it matters.
Why Digitaloft?
Most agencies are still running a 2016 link-building playbook that’s disguised as Digital PR. They chase link volume, sell you on vanity metrics and convince you that bigger numbers equal bigger impact.
But link counts don’t tell you whether your brand is any easier to find in buying searches. They don’t show if you’re appearing in the moments that influence buying decisions and they don’t help people to trust you.
And because they rarely align digital PR with your SEO strategy and earn coverage that isn’t relevant to who you are, what you do or the sources your customers rely on when choosing a brand.
We fell out of love with the playbook everyone else was using, so we wrote our own. We’ve been doing digital PR since long before anyone called it digital PR, and we’ve shaped our approach around what our clients actually need; relevance, authority and commercial impact.
We even went and built our own framework to measure relevance (based on Google’s documented approach to how it understands topicality), linkRelevance, when nothing existed.
Every campaign, comment and story we create starts with one question:
“Would landing coverage for this help our client get found in a priority buying search?”
If the answer is no, we don’t do it.
We focus on earning visibility that has an impact on real business metrics; coverage that builds authority, increases buying search visibility, gets you recommended in AI search and positions you as the expert your customers trust.
This is Digital PR that’s built to influence purchasing decisions, not vanity metrics.
We don’t do average.
How we drove 75,000 visitors to The Harley Street Skin Clinic’s ‘Ageing Jobs Calculator’
How our US car insurance study earned relevant links from 70+ major publications
Using product PR to increase AI search visibility for Emma
How we got our digital PR campaign for Blackcircles.com talked about in Parliament
How we earned 75+ hyper-relevant media placements for Booking.com for Business
Don't just take our word for it.
Here's what the brands who trust us with their growth have to say about partnering with Digitaloft.
“Digitaloft stood out for how quickly they understood our challenges and where digital PR could drive impact.”
Rich Brown
Prep Kitchen
“Our collaborative approach means we consistently produce results, earning quality, relevant coverage.”
Natalie Wolfenden
JD Outdoors
“Digitaloft's campaigns consistently target topically relevant placements that move the needle on rankings and revenue in competitive markets.”
Alex Galinos
Hoppa
Meet the team.
Great work doesn't happen by accident. Meet the people getting our clients found and chosen when it counts.
Alex Minion
Amy Gibson
Anna Gardner
Becky Lindsay
Beth Crowe
Caitlin Lloyd
Charlotte McManus
Chloe Meadows
Damien Horwood
Elana Anthony
FAQ’s
Here’s the questions we get asked the most about our digital PR services…
Most digital PR agencies focus on earning links. We focus on what those links actually do. Our work is built around influencing your visibility in buying searches; the ones that shape what people buy and who they buy it from. Everything we do is anchored around driving more traffic that actually wants to buy what you sell, not just hitting link targets.
