Our Insights.

Why nofollow links aren’t worthless, despite what many SEOs still believe

July 10, 2025

by James Brockbank

Digital PR measurement: the metrics that matter & the metrics that don’t

July 9, 2025

by James Brockbank

7 Predictions for the Future of Digital PR in the Era of AI-Powered Search

July 8, 2025

by James Brockbank

The Role of Digital PR in Being Recommended by AI-Powered Search

July 7, 2025

by James Brockbank

Revealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPT’s Recommendations

July 6, 2025

by James Brockbank

Introducing Stephen Kenwright, Digitaloft’s New Non-Executive Director

June 26, 2025

by James Brockbank

Google Search Live: What SEOs and PRs Need to Know

June 19, 2025

by Ellie Wraith

How to Calculate Cosine Similarity of Vector Embeddings in Google Sheets (w/ Free Sheet Template & Apps Script)

June 13, 2025

by James Brockbank

13 Copywriting Frameworks You Need to Know: How to Write Content that Converts

June 11, 2025

by Ellie Wraith

50 Content Marketing Statistics You Need to Know for 2025

June 11, 2025

by Ellie Wraith

How In-House SEOs Collaborate with Developers to Get Technical SEO Requests Implemented

June 9, 2025

by James Brockbank

What Stakeholders Actually Want to See Included in SEO Reports

June 9, 2025

by James Brockbank