Sitting on the edge of Q4, September is a pivotal month. It’s the time when campaigns shift focus towards Black Friday, Christmas, and peak shopping season visibility, and the results for our clients are already showing.
Early holiday traction, high-authority digital PR coverage, organic visibility breakthroughs, growing presences in emerging search spaces, and more: September delivered measurable progress across every sector and built the momentum needed to set our clients up for a record-breaking end to the year.
At a time when search is shifting faster than ever, the wins we delivered highlight one thing: when data, creativity, targeted outreach, and SEO strategy come together, we’re able to engineer growth that has a tangible impact on clients’ bottom lines.
Here’s how Digitaloft helped brands across sectors turn strategic insight into real-world impact.
- Our clients have been featured in publications such as Forbes, The Mirror, Which?, The Independent, Made for Mums, Yahoo News, and more.
- Sopro: “Cost per Lead Benchmarks” research featured across AI Overviews, proving the commercial value of SEO and PR alignment.
- Christmas Tree World: 193.3% increase in LLM-driven traffic, maintaining position 1 dominance across “Christmas tree” terms.
- Wander: Seasonal guides already generating 1,000+ organic clicks and appearing in AI Overviews ahead of one of the most popular US vacation periods.
- Rove Travel: Position 1 rankings secured for “luxury monthly rentals NYC” and “Hamptons luxury rentals”, driving visibility in high-value markets.
- Outdoor Toys: National coverage in The Independent and Made for Mums, leading conversations on the “Outdoor Play Gap.”
Coverage Highlights: Who Featured Where?
Christmas Tree World | Which?
Christmas Tree World featured in Which? with expert guidance on how to buy the best artificial Christmas tree. For a brand where the purchase cycle peaks in Q4, being positioned as the trusted voice in one of the UK’s most authoritative review outlets means influence at the exact moment shoppers are comparing options.
→ Read the story here.
Go Outdoors | The Mirror
Go Outdoors appeared in The Mirror with expert input on the UK’s best autumn walks. This feature aligns perfectly with seasonal demand, as audiences look for ideas to make the most of autumn, positioning Go Outdoors as the go-to brand for inspiration, routes, and gear.
It wasn’t just The Mirror, though. Go Outdoors secured coverage in many national and regional publications, including Wales Online, Bristol Post, Gloucestershire Live, The Express, London World, Northumberland Gazette, and more.
→ Read the story here.
William Russell | Forbes
William Russell‘s insights on expat health and lifestyle featured in Forbes, highlighting the best countries for healthier living abroad. This international coverage builds authority for William Russell and puts the brand in front of high-value global audiences with proven purchase power.
→ Read the story here.
Emma | GoodTo Know
The Emma Hybrid ThermoSync mattress was featured in a GoodToKnow competition, placing their product directly in front of lifestyle audiences looking to upgrade their sleep setup. While competitions are lifestyle-led, they’re powerful entry points for brand discovery in a crowded market.
Read the story here.
Caring.com | Yahoo News
Caring.com earned coverage in Yahoo News for its latest Senior Scam Report, which investigates how financial fraud impacts older Americans across the country. By combining data-driven insights with practical guidance for families, the campaign positioned Caring.com as a trusted voice on one of the most pressing issues facing seniors today.
Plus, by securing a feature in national media with mass readership, we helped expand Caring.com’s brand reach and engage new audiences.
Read the story here.
Digital PR Campaign Highlights
Outdoor Toys | Leading the “Outdoor Play Gap” Conversation
Our longstanding ecommerce client, Outdoor Toys, sparked national conversation with features in The Independent and Made for Mums, discussing why Gen Z and younger children are spending less time outdoors. Sharing eyebrow-raising results from a survey of over 1,000 UK parents, Outdoor Toys owned this narrative and positioned itself not just as a retailer, but as an advocate for active childhoods.
Why Does This Matter For Outdoor Toys?
- Drives relevance at the top of the funnel by engaging parents around a societal issue on many people’s minds.
- Builds emotional trust with families seeking healthier, active lifestyles for their children.
- Positions Outdoor Toys as a thought leader, strengthening long-term brand preference over competitors.
Sopro | PR & SEO Fuelling AI Overview Visibility
Sopro’s Cost per Lead Benchmarks campaign is an organic link-earning asset that has become a GEO visibility powerhouse, with a huge presence across Google’s AI Overviews. This isn’t luck; it’s the result of a fully integrated strategy that integrates digital PR, authoritative data storytelling, and SEO.
By creating content that answers nuanced B2B questions (e.g. “What’s the average cost per lead?”), Sopro now surfaces directly in AI-generated summaries where decision-makers begin their vendor research. This presence positions Sopro ahead of competitors in an emerging (but rapidly expanding) search space, ensuring its expertise is cited and seen before users click through to traditional listings.
Why Does This Matter For Sopro?
- Secures brand visibility in AI-led discovery, where competitors are still absent.
- Captures early-stage buyer attention, embedding Sopro within budget planning and vendor evaluation.
- Demonstrates the compounding impact of digital PR and SEO, with content that drives both authority and commercial leads.
SEO Highlights
Christmas Tree World | Seasonal Authority That Converts
With traffic from LLMs up 193.3% month-on-month and position 1 rankings secured across “christmas tree”, “christmas trees”, “artificial christmas tree”, and “xmas tree”, Christmas Tree World enters peak season with unrivalled authority. For a brand where sales are concentrated in Q4, this dominance translates directly into bottom-line growth.
Why Does This Matter For Christmas Tree World?
- Captures intent when buying decisions peak, driving revenue in the most competitive quarter.
- Builds category defensibility, making it harder for rivals to displace them.
- Future-proofs organic visibility with growing traction across AI-driven search.
Wander | Seasonal Content Already Driving Results
Wander’s new content guides (“The 10 Best Thanksgiving Vacation Destinations” and “The 10 Best Christmas Markets in the US to Visit in 2025”) have already generated 1,000+ organic clicks and appear in AI Overviews. This proactive content strategy ensures Wander leads the conversation before travel searches hit their annual peak, boosting revenue potential in one of the year’s busiest travel periods.
Moreover, early traction for supporting content boosts landing page visibility, with the “Christmas Vacation Rentals” hub already sitting in position 4 on the SERPs.
Why Does This Matter For Wander?
- Secures early search visibility, capturing travellers in the planning phase.
- Builds brand recall for seasonal and festive travel inspiration.
- Drives qualified organic traffic with content that converts interest into bookings.
Rove Travel | Luxury Rentals Market Leader
Rove Travel now holds position 1 rankings for “luxury monthly rentals NYC”, “luxury summer rentals Basalt”, and “Hamptons luxury rentals”, all of which are premium terms tied directly to high-value bookings. These rankings solidify Rove’s visibility among affluent renters in some of the US’s most competitive luxury markets.
Why Is This Important For Rove Travel?
- Generates premium leads where booking values are highest.
- Strengthens market authority in a sector driven by reputation and trust.
- Delivers long-term ROI, with evergreen visibility in markets that generate repeat business.
Design Highlights
Go Outdoors | Bringing Heritage To Life
For Go Outdoors‘ digital PR activity, we produced visuals to support the content on the landing page for The Best Historical Days Out in the UK campaign. The creative execution elevated the written piece, increasing engagement and making the content more shareable for readers seeking inspiration.
Utility Bidder | Mapping Power Outage Risks
For Utility Bidder, we created data visualisations for The Regions Most at Risk of a Power Outage. The graphics distilled complex research into a clear, accessible story that readers and journalists could immediately understand and use.
The Bigger Picture
As the final quarter begins, September’s results underline what defines Digitaloft’s approach: strategies that drive outcomes, not just dashboard metrics.
From brands dominating seasonal search to those securing global media authority, every win this month aligns visibility with commercial growth.
At Digitaloft, we don’t chase coverage for the sake of it. We build strategies around business goals that matter to earn high-impact visibility, trust, and revenue for brands ready to lead their category.
Want some of this success for yourself? Get in touch to chat about how Digitaloft’s SEO, Digital PR, Content, and GEO experts can secure standout wins for your business.