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Looking for a digital PR agency that builds links and brand awareness?
We help ambitious brands earn high-quality media coverage and editorial links that fuel SEO performance and drive long-term brand growth.
Digital PR that supports SEO success and delivers measurable commercial impact
Powerful editorual links that boost rankings and authority; no spam, no shortcuts
Build trust, increase visibility, and turn media coverage into real business results
We're proud to be trusted by:
Struggling to see a real ROI from digital PR? Let’s fix that.
If you’re finding it hard to build authority, increase visibility, and turn links into actual SEO results, you’re not alone.
If you’ve ever thought:
“We need more site authority, but we don’t want spammy outreach or irrelevant links…”
“Our competitors keep getting featured in major publications — why aren’t we?”
“We need a digital PR strategy that actually helps our SEO, not just list of links in a report.”
You’re not alone. And it’s not your fault.
It’s not about chasing more links. It’s about earning the right ones; links that build trust, drive rankings, and fuel long-term organic growth.
Most brands haven’t evolved their PR strategy. Don’t be one of them.
You don’t need more links. You need better links; earned through relevance, authority, and strategic alignment
You don’t need generic outreach. You need campaigns built with purpose, designed to support brand and SEO growth
You don’t need the old playbook. You need a forward-thinking strategy that’s built for long-term commercial impact
We're a perfect fit for brands who...
Want to earn high-authority, relevant links that drive rankings and organic growth.
Have struggled to secure top-tier coverage and need a proven approach that gets results.
Tried digital PR before but didn’t see any real commercial impact and ROI.
Need a partner that understands both search visibility and brand storytelling.
Care about relevance and quality over volume when it comes to link building.
Want consistent, measurable digital PR activity that supports long-term growth.
Ready for the results other agencies promised but never delivered?
Tired of empty promises? Let’s talk about your goals, our proven approach, and how we can turn organic search into your biggest growth channel.
book your free strategy callProof, not promises.
We don't just talk about growth—we deliver it. Our work fuels sustainable organic traffic, earns high-authority media coverage, and drives real revenue for businesses just like yours. No vanity metrics. No shortcuts. Just proven strategies that create lasting impact.
A proven process for earning authoritative links & brand coverage.
Most digital PR agencies sell you tactics. We start with strategy.
At Digitaloft, we don’t just ask, ‘what campaigns can we run?’; we ask, ‘what kind of links and media coverage do you actually need to grow?’ Then we build a digital PR strategy designed to earn them.
Everything we do is aligned with your SEO, brand and commercial goals. That means relevant links, targeted coverage, and measurable impact; not just vanity metrics.
Here’s how we do it:
It starts with your commercial goals and priority pages.
We don’t start with tactics. We start with your growth targets. Whether you need to improve rankings for key product categories, build topical authority, or close the gap with competitors, we tailor everything to align with your SEO and business goals.
We ask questions like:
What are your most important keywords and landing pages?
Where are your competitors winning in search and why?
Where do you need to build trust and authority?
Then we reverse-engineer the link profile you actually need.
Not all links are equal; and you don’t need more links, you need better ones. We analyse your search opportunities and build a digital PR plan designed to earn the links that will have the biggest impact.
This means:
Links into the pages that matter most, not just blog posts
Relevance, authority, and trust; not just volume
A tailored approach to link acquisition that supports long-term organic growth
Every tactic has a strategic purpose.
We don’t throw ideas at the wall and hope something sticks. Every campaign, pitch, or tactic has a reason behind it; and it’s always tied to goals and impact.
For example:
Need links into a category page? We’ll use expert commentary and thought leadership
Need links at scale to improve your sitewide authority? That’s where hero campaigns come in
Targeting product pages? We’ll use product PR to achieve this
Strategy leads, ideas follow.
We don’t come up with ideas for the sake of being clever; we develop campaigns that earn the right coverage and links to hit your goals. Every idea is tied to a clear purpose and built around the type of coverage and authority your brand needs to grow.
This means:
Every campaign starts with a clear hook to your commercial goals
Ideas are developed to build authority, relevance, and trust; not just vanity headlines
Creative is shaped by strategy, not the other way around
Digital PR that works for search and brand.
You don’t have to choose between brand-building and SEO success. Our approach delivers both; with coverage in top-tier media that builds trust and authority where it matters.
With Digitaloft, you get:
Campaigns that strengthen your brand while supporting your search strategy
Media placements your audience trusts and Google values
Every link earned adds relevance, authority, and commercial impact
The best time to start doing digital PR was yesterday! the next best time? today.
Digital PR is one of the most powerful growth levers for SEO and brand authority—but only if it's done right.
Want links that boost rankings, not just vanity mentions?
Need a digital PR strategy that actually impacts SEO success?
Ready to get your brand featured in the media—and dominate search results?
Let's make Digital PR your unfair advantage.
book your free strategy call
What our clients say.
hear what it's like to work with Digitaloft; real feedback from the brands we've helped grow.
Jacob Jones
Company AEvery contact at Digitaloft has been a pleasure to work with, each feeling like an extension of our team.
Richard Moffatt
OLBGDigitaloft is the most professional, talented, high output agency I've ever had the privilege of working with.
Rachel Entwistle
WanderThis is a remarkable achievement and we genuinely thank you for your work!
Ryan Calvert
Hiatt HardwareOur collaborative approach means we consistently produce results, earning quality, relevant coverage.
Natalie Byrne
JD OutdoorWe told Digitaloft that we had a simple goal; high quality links and they consistently exceed our expectations.
Mitesh Desai
Landys ChemistIt’s great working with everyone at Digitaloft and I would recommend your services to anyone.
George Bowden
Utility BidderWithout a doubt the best results and communication I've ever received working with an agency.
Benn Walsh
TravelLensThank you for all the work that you've done over the last two years and the fantastic results we've experienced.
Theo Tucker
Bill Plant Driving SchoolI want to thank you for helping us achieve success that has translated into improved organic performance.
Juan Vargas
ex-Compare the MarketThe quality of the service and the agency's work output are both absolutely top notch. No easy feat.
George Bowden
Utility BidderThe quality of the service and the agency's work output are both absolutely top notch. No easy feat.
Daniel Cooper
Harley Street Skin ClinicWorking with Digitaloft over the past couple of years has had a great impact on our business.
Kora Habinakova
John CottonExpert insights that give you an edge.
Forget generic advice—this is where industry leaders turn for expert insights, exclusive research, and proven strategies to stay ahead and dominate search.
View more of our insights
Why choose Digitaloft?
We let our results do the talking—our case studies prove exactly what we deliver. But if you need a few more reasons why we're the right agency for you (and why we're nothing like the ones that let you down), here they are:
Without Digitaloft.
Unpredictable results – Relying on outdated PR tactics that don’t translate into authority or SEO impact.
Mass outreach, minimal impact – Sending generic pitches to journalists without a strong hook or strategy.
Links that don’t move the needle – Low-authority placements that fail to build brand trust or search rankings.
One-off campaigns, no long-term value – PR efforts that create short-term buzz but lack long-term strategy.
No SEO alignment – PR teams that secure mentions but don’t prioritize backlinks that drive rankings.
Missed media opportunities – Failing to capitalise on trends, news, or mentions that could earn valuable links.
Reactive, generic PR – A scattergun approach with no proprietary research or thought leadership to stand out.
With Digitaloft.
Consistent, high-authority media coverage – Earning links from publications that have an impact.
Strategic, targeted outreach – Pitches that land because they’re backed by strong storytelling.
Links that actually improve rankings – Every campaign is built with SEO in mind to secure placements that matter.
Sustainable strategies – Not just one-off wins, but a long-term plan to build authority and visibility.
Fully integrated SEO & PR – We connect the dots between digital PR & SEO success.
Proactive media engagement – Spotting trends, monitoring journalist requests, and securing coverage first.
Data-driven storytelling that cuts through – Unique research, expert insights, and industry reports designed to land press.
got questions? We've got the answers.
Got questions about how we do Digital PR, what makes our approach different, or why brands trust us to deliver game-changing coverage? Here’s a quick rundown of what we get asked most—along with the answers that matter.
Our biggest USP is how we seamlessly integrate Digital PR with SEO; we do this better than anyone else.
While many agencies treat digital PR and SEO as separate disciplines, we build campaigns that are strategically aligned to drive organic growth, build authority, and secure high-impact media coverage.
What makes us different:
- SEO-led Digital PR – Every campaign is designed to earn high-quality, relevant links that strengthen search rankings and organic visibility.
- Smarter Targeting – We don’t just chase press coverage; we focus on securing links that drive real SEO value and contribute to long-term growth.
- Blended Strategy – We combine campaign-based Digital PR with reactive newsjacking and expert commentary, ensuring consistent link acquisition.
We don’t just create PR campaigns—we engineer Digital PR strategies that power SEO success and measurable business impact.
We work with brands across a range of industries, from eCommerce and travel to finance, B2B, and technology. Our clients range from startups and scale-ups looking to build authority, to established brands wanting to strengthen their search visibility and PR presence.
If earning high-quality media coverage and authoritative links is a priority, we build digital PR strategies that align with your goals; whether that’s boosting SEO, increasing brand awareness, or positioning your business as an industry leader.
Success in digital PR comes down to earning linked coverage that drives real business impact.
We track high-authority links and media coverage that contribute to increased rankings, stronger brand authority, and greater organic visibility. Over time, this translates into more visitors, more engagement, and ultimately, more revenue.
We take a balanced approach, securing coverage across top-tier publications, niche industry sites, and authoritative sources that align with your brand.
While national media delivers widespread visibility and credibility, niche and trade publications often drive highly relevant links and engaged audiences. We tailor our outreach to ensure your brand gets the right mix of coverage for maximum impact.
We take the time to understand your SEO strategy in detail, ensuring our digital PR efforts directly support your organic growth objectives.
Our campaigns are built to earn high-quality, relevant links from authoritative sites that strengthen rankings, site authority, and organic visibility. We align our outreach with your target keywords, content priorities, and wider SEO strategy, so every campaign contributes to long-term search success; not just short-term coverage.
Yes, we work collaboratively with you throughout the process. You’ll have the opportunity to review and approve campaign ideas before we move forward, ensuring they align with your brand and objectives.
For media outreach, we can share target publication lists and key messaging in advance, so you’re always informed on how your brand is being positioned. We handle the execution, but you’ll always have full visibility and input where needed.
We don’t give up; we pivot, refine, and keep going until we hit our KPIs.
If a campaign isn’t gaining traction, we adapt the strategy; whether that means refreshing the angle, adjusting outreach tactics, or finding new media opportunities. Our focus is always on delivering meaningful results, and we’ll continue working until we achieve the coverage, links, and impact we set out to deliver.
Digital PR is highly effective for both B2B and B2C brands; it’s all about the right strategy.
For B2B, we focus on securing authoritative, industry-relevant coverage that builds credibility, earns high-quality links, and positions your brand as a thought leader. Whether it’s data-led campaigns, expert commentary, or industry insights, we ensure digital PR drives SEO impact and real business value for B2B brands.
Digital PR is about earning high-quality, editorially placed links through newsworthy, relevant, and authoritative content, rather than manually placing links or paying for placements.
Unlike guest posting or niche edits, which rely on pre-arranged link insertions, digital PR secures organic, high-value links from top-tier publications and industry-leading sites. These links are harder to replicate, more impactful for SEO, and also boost brand visibility and credibility; making digital PR a more sustainable and effective long-term strategy.
We never pay for links, we earn them with standout stories.
We work with both UK and international media, securing coverage in the markets that matter most to your business.
Alongside strong relationships with top-tier UK publications, we also work with clients in the USA, Australia, Germany, the Netherlands, and other global territories. Whether you’re targeting a specific international market or looking for widespread global visibility, we tailor our outreach to ensure maximum impact, using our in-house international digital PR team.
The digital PR team behind the headlines.
Digital PR isn’t just about coverage; it’s about building authority, earning links, and making your brand impossible to ignore. Our strategists, creatives, and outreach specialists craft campaigns that get you featured where it matters.
Amy Irvine.
Digital PR Director
Chloe Bennett.
Head of Digital PR
Emma Mortimer.
Senior Digital PR Manager
Millie White.
Senior Digital PR Manager