What's Our Approach To Content Marketing?
We've developed a tried and tested approach which drives great results, earning links and coverage from top-tier publications.
Ideation & Production...
It all starts with a great idea! Content marketing is all about telling the right stories to the right people and we're pleased to say we're pretty good at doing that!
Whether we're commissioning a survey, analysing public data or hooking into a current hot topic; there's a whole host of ways we generate ideas; however the common thing across all ideation is that we focus primarily on the end story; not the format.
That's not to say we're not carefully selecting the format for the content, however. Certainly not. Our designers and developers work closely with our strategists to turn data and concepts into beautiful pieces of content.
From interactive tools and infographics to beautifully presented data analysis, surveys and more; we're all about choosing the right format to tell the story as perfectly as possible.
Outreach & Promotion...
Once we've launched a content campaign, we're all action upon executing a targeted outreach and promotion campaign. Typically, we're looking to land links and coverage from relevant publishers to support the wider SEO goals.
We've got a fantastic network of journalists and bloggers in a wide range of industries; ensuring we're able to pitch to the right people at each publication to drive success from the content.
We typically take a top-tier-first approach to all outreach and content promotion; working on the premise that coverage from such publications often results in pickup from bloggers and second-tier media. That's not to say we ignore these; not at all, just that we start at the top!
We regularly land links for our clients from publications including: