Last updated: 19th May 2026
Digitaloft becomes a PRCA member.
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We are so happy to announce that Digitaloft has become a member of the Public Relations and Communications Association (PRCA), the world’s leading professional body for PR, public affairs, and communications.
We are one of the few digital PR agencies that are members of the PRCA, and this reflects our commitment to raising standards across our industry and breaking down the walls between “traditional” and “digital” PR. Spoiler alert – it’s just PR.
In recent months, the digital PR industry has come under scrutiny, driven by individuals and agencies who disguise themselves as “digital PRs” and use AI-generated fake experts and commentary across the British (and international) press.
At Digitaloft, we believe ethical, transparent and trustworthy PR has never been more important.
By joining the PRCA, we want to help lead the conversation around professionalism, ethical standards and accountability within the digital PR industry.
Chloe Meadows, Associate Digital PR Director, comments on Digitaloft joining the PRCA:
“With so much change happening across the digital PR industry, we are thrilled to have joined the PRCA as they help to shape an industry known for innovation, excellence and ethical standards, which feels more important than ever.
PRCA membership gives both our clients and the journalists we speak to every day added reassurance that we’re adhering to the PRCA professional standards, which are incredibly valuable amid the rapid rise of AI.
At Digitaloft, we’re taking advantage of the wide range of training opportunities available through the PRCA. Alongside this, the in-person events and leader lunches we’ve attended have been incredibly valuable, giving us the chance to chat to industry peers and gain fresh insights and ideas.”
“The team at Digitaloft knows the importance of professionalism, ethical standards and accountability, which makes them a great addition to the PRCA community.
As one of the few digital PR agencies in our membership, it sends a strong message to clients that they are working with practitioners who value trust and best practice.
We hope their leadership encourages many others to follow suit and join up too.”
