The Best Sources of Inspiration for Digital PR

Here are our top ten sources of inspiration to help get your creative juices flowing, when you’re ideating for your next digital PR campaign…

The Pudding, in its own words, “explains ideas debated in culture with visual essays” and creates beautiful interactive assets, making you wish that you had all the $$$s to spend on your next campaign. A great starting point for general creative inspiration.

Have a set of keywords or topics for a client, but have no idea where to start with ideas? Uncover what people want to know around your client’s industry with Answer The Public, which will reveal every useful phrase and question people are asking around your keywords. 

Digital PR Examples, a Twitter account run by Rise at Seven co-founder Carrie Rose, is a great account to follow and perfect to browse through and look at some of the best digital PR and content marketing tips and campaigns, when you’re in need of some inspiration.

Founded by David McCandless, author of two bestselling infographic books, Information is Beautiful presents data and information into beautiful, visually stunning infographics and visualisations. 

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The data section of The Guardian is dedicated to presenting some of the best examples of data-driven journalism, looking at datasets such as commuter fares and voter statistics. 

Famous Campaigns is a Twitter account that showcases some of the best PR campaigns around the world, and a must follow for inspo for your next viral campaign.

This ‘Days of the Year’ calendar by agency 10Yetis is a great resource and starting point when looking at national days and holidays to plan PR, social media and link building campaigns around.

Reddit is an online forum where members are able to discuss popular culture and social news online, as well as rate content by voting up or down. Reddit is a great place to look for inspiration for themes for your content, by seeing which topics are the most highly rated (or debated).

Maps of the World is the perfect point of inspiration for all things maps, from road network maps and flag maps, to travel tools such as airport and postal code finders. 

In a page run by media company Reuters, Reuters Graphics is home to a collection of interactive and static graphics on topics such as politics, ecological disasters (such as the Australian bushfires) and the global pandemic of coronavirus.