Amy Irvine.

Digital PR Director, Digitaloft.

Amy Irvine.

Amy has over 6 years of experience in digital and traditional PR and is the Digital PR Director at Digitaloft, a UK-based agency.

Amy leads the Digital PR offering at the agency and oversees the team of 45+ Digital PR & Content specialists, bringing both her traditional and digital PR expertise to the table. She is key in driving the agency's link acquisition efforts forward via innovation and is pivotal in bringing in new business. Amy champions the impact of Digital PR and how it is so much more than just links.

Alongside her role at Digitaloft, Amy also runs a successful Instagram page, with over 5,000 followers called @roamingthelakes, where she shares walking routes and recommendations in the Lake District. She is currently on a mission to walk all 214 Wainwrights.


  • Digital PR
  • Link Building
  • Team Management
  • Leadership
  • Client Relationships


BA (Hons) Journalism, Leeds Beckett University

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