Whether you love it or loathe it, there’s no getting away from the fact that the SEO industry moves at lightning speed.
And if you fail to keep up with the constant shifts and algorithm tweaks? Simple – you fall behind.
But hey, we don’t have to fight the search engine scaries with no help!
Events, expos, conferences, talks, summits…whatever you want to call them. These gigs exist to make it easier (and more enjoyable) for you to keep up with the latest trends by giving you front-row access to some of the profession’s brightest minds.
Let’s be real, though: not all conferences are created equal. Some are jam-packed full of actionable insights from thought leaders that will transform your approach to organic growth overnight, while others offer little more than basic advice you already know.
Here, we’ve done the heavy lifting for you (you’re welcome). Taking our team’s own hands-on experiences and insights from experts across the industry, we’re bringing you the definitive list of the must-attend SEO conferences of 2025.
1. The Digital PR Summit
| Date: 8th May 2025 Venue: The Royal Northern College of Music, Manchester Cost: Single tickets £127.76, three ticket bundles from £267.53 (30% discount), five ticket bundles from £318.35 (50% discount) Website: https://digitaloft.co.uk/digital-pr-summit/ |
The event that had the whole industry talking last year is back…and this time, it’s bigger, better, and bolder than ever.
Hailed by 2024’s attendees as being “better than BrightonSEO”, Digitaloft’s Digital PR Summit brings 20 world-class speakers to over 400 knowledge-hungry professionals for a full day of talks, panel discussions, and networking sessions across two stages.
Don’t be fooled by the name, though; this event isn’t just for PRs! We all know links are one of the three core pillars of organic search strategies, so anyone in the business of SEO and related fields will feel right at home here.
But what’s on the agenda? 2025 will see the likes of Kirsty Hulse, Katy Powell, Mark Rofe, and James Brockbank take to the stage at Manchester’s Royal Northern College of Music to share their leading insights on all things digital PR, SEO, and content marketing.
Expect big ideas and unmissable opportunities…all with a good dose of proper northern hospitality.
2. WTSFest
| London, UK: 19th-20th February 2025, Barbican Centre, tickets from £299 Portland, USA: 3rd March 2025 Jupiter NEXT, tickets from $299 Berlin, Germany: 13th June 2025, 030 Eventloft, tickets from €299 Philidelphia, USA: 7th October 2025, Convene, tickets from $299 Melbourne, Australia: 27th November 2025, The Event Centre, tickets from A$299 Website: https://www.womenintechseo.com/conference/ |
Women in Tech SEO is an industry-disrupting global community championing inclusivity in SEO and marketing.
This year their must-attend event, WTSFest, returns to not one, not two, but five international occasions for a full-day conference like no other!
This year’s lineup will see standout speakers like Chloe Smith, Sophie Fell, Emina Demiri-Watson, Rachel Heseltine, Ashley Segura, and Nadya Khoja take to the podium for game-changing talks on themes like future-proofing, emerging tech, new strategies, and career growth.
With star-studded rosters and jam-packed itineraries across all its locations, 2025 is shaping up to be WTSFest’s best year yet.
Can’t make it to one of this year’s events? Fear not! They’ve got you covered with discounted recording tickets at select locations.
| Digitaloft’s Review. “Areej knows how to put on an event that kills it on all fronts. Her speaker line-ups always deliver in both the breadth and depth of topics covered, the supportive community she’s built is second to none, and I always leave WTSFest feeling energised to apply shed-loads of learnings to my next SEO project. I cannot recommend attending one of this year’s WTS events enough!” Ellie Wraith, Content Lead |
3. BrightonSEO
| Date: 9th-11th April 2025 & October 2025 (Dates TBC) Venue: The Brighton Centre, Brighton, UK Cost: Two-day conference tickets from £390, training + conference bundles from £780, free single-day tickets available via ballot Website: https://brightonseo.com/ |
The OG event that put SEO conferences on the map is back with a bang!
What started out as a casual pub chat has snowballed into one of the most respected digital marketing conferences in the world,
Twice a year, the conference brings together thousands of marketing pros from hundreds of countries to meet, learn, and ‘do their jobs a little better’.
Work hard with focused talks and hands-on training workshops, then play harder with legendary after-hours socials.
April 2025’s lineup is stacked. Expect big names – including Greg Gifford, Mark Williams-Cook, and Veronika Höller – sharing their expertise on hot topics like SEO and generative AI, influencer marketing, and search marketing predictions for 2025.
BrightonSEO is a must for every digital marketer’s calendar. Missed out in April? Stay tuned – October 2025 dates, speakers, and tickets will be dropping soon!
4. BrightonSEO San Diego
| Date: 21st-24th September 2025 Venue: Manchester Grand Hyatt, San Diego, USA Cost: Two-day conference tickets from $440, training + conference bundles from $1,000, free single-day tickets available via ballot Website: https://us.brightonseo.com/ |
The September edition of BrightonSEO hops across the pond to sunny San Diego for a waterfront conference with a different kind of sea view.
This event may be a long way from home, but with a best-in-class lineup, unmatched networking opportunities, and expert-led training, BrightonSEO San Diego stays true to its roots.
Join Laura Beatty as she uncovers the ultimate SEO migration roadmap, learn how to turn long-form content into compelling video content with Rosy Callejas, or unpack AI-powered search with Nikki Lam.
Whether you’re after in-depth insights, case study-based workshops, or just an excuse to soak up the California sunshine alongside fellow SEO nerds (we won’t tell!), BrightonSEO San Diego is the place for you!
5. SMX Munich
| Date: 17th-19th March 2025 Venue: International Congress Center Messe Munchen (ICM), Munich, Germany Cost: One-day conference tickets from €899, two-day conference tickets from €1,399, workshop-only tickets from €999 Website: https://smxmuenchen.de/en/ |
SMX Munich has been lighting up the search marketing world since 2008 with a conference that’s anything but traditional.
Take part in interactive discussion rounds, where peers connect off the record to air struggles and tackle their real-world challenges side-by-side.
Or, put your knowledge to the test in Jyll Saskin Gales’ deep dive sessions. Sharpen your strategic and analytical skills and make valuable contacts as you solve a real-life case alongside a team of PPC professionals.
Of course, you’ll also find talks from 80+ speakers across seven parallel tracks on topics like SEO, PPC, content, analytics, UX, and everything in between. 2025’s roster includes the likes of Moz co-founder Rand Fishkin, MobileMoxie CEO Cindy Krum, and Fire & Spark President Dale Bertrand.
Complete with their iconic SEM pub quiz (free pint? Yes please!) and after-dark networking events, SMX Munich is an SEO conference like no other.
6. Ahrefs Evolve
| Date: Q4 2025, date TBA Venue: USA, venue TBA Cost: TBC Website: https://ahrefs.com/events/evolve2024-singapore |
From your go-to marketing intelligence platform comes an exciting new event for search marketing professionals.
In 2024, Ahrefs launched their SEO conference, Evolve, bringing together 500+ digital marketers and 18 top speakers in Singapore to upgrade their skills and build connections.
The verdict? SEOs worldwide loved it! Attendees loved the engaging talks on SEO for TikTok, brand building, and algorithm updates from experts like Sam Oh, Charlotte Ang, Robert Lai, and Ryan Law.
This year, Ahrefs Evolve is grabbing its passport and heading to the States to dip its toes into the US media landscape for digital PR, SEO, and beyond.
Details of the 2025 conference are still under wraps, but if you’re serious about gaining unique insights, elevating your SEO, and building your network, this one should be on your radar.
7. The MasterMinders
| Date: 27th June 2025 Venue: Coco, Manchester, UK Cost: General admission tickets £375, VIP admission £495, Mastermind admission (including an exclusive ‘Mastermind Day’ on 28/06/25) £795 Website: https://themasterminders.com/ |
Can’t stay away from Manny after Digitaloft’s Digital PR Summit? MasterMinders is the perfect excuse to come back for more!
The event kicks off with a laid-back networking party hosted by Craig Campbell. Day two is packed with expert-led talks, workshops, and high-impact discussions. On the third and final day, join the exclusive MasterMind session for deep collaboration, brainstorming, and tailored strategy refinement.
This is networking, but not as you know it – MasterMinders offers an unmissable chance to connect with top SEOs, business leaders, and industry pros in an intimate setting.
Secure your spot today, and get ready to rub shoulders with the biggest names in the SEO game!
8. Friends of Search
| Date: 13th March 2025 Venue: The Kromhouthal, Amsterdam, the Netherlands Cost: Tickets from €598 Website: https://friendsofsearch.com/nl/ |
Introducing your new SEO BFF: Friends of Search!
Returning to Amsterdam for its 12th edition, this event features a powerhouse lineup of internationally acclaimed speakers sharing the latest trends and actionable strategies in SEO and SEA.
With talks from SEO and PPC specialists like Lily Ray, Carrie Rose, and Mike Rhodes, you’ll walk away with top-tier tips from industry leaders who always secure those SERP-topping spots.
This conference is a no-brainer for anyone in the search marketing field, from content marketers to campaign managers.
9. Sydney SEO Conference
| Date: 20th-21st March 2025 Venue: Amora Hotel Jamison, Sydney, Australia Cost: Single regular tickets priced A$399, five-ticket bundles A$1,600, 10-ticket bundles A$3,000, VIP tickets from A$999 Website: https://prosperitymedia.com.au/sydney-seo-conference/ |
Australia’s premier SEO event is back, bringing another year of learning, masterminding, and networking to the land down under!
The Sydney SEO Conference attracts some of the sharpest minds in search marketing, content strategy, and business development. It offers a jam-packed two-day agenda covering all things SEO and beyond, serving expert insights with a relaxed Aussie charm.
Expect deep dives into Digital PR, local SEO, enterprise SEO, technical SEO, and the latest in SGE – all presented by top consultants and strategists like Aleyda Solis, Cyrus Shepard, and Tim Soulo.
Whether you’re a novice looking to level up or a seasoned pro ready to refine your skills, the Sydney SEO Conference is an essential stop for anyone looking to dominate the APAC market in 2025.
10. SERP Conf
| Bulgaria (Bulgarian and English): 25th March 2025, Inter Expo Center, tickets from €149, VIP tickets from €399 Austria (English): 14th October 2025, Ariana Event Hall, tickets from €299 Website: https://serpconf.com/ |
SERP Conf is a dynamic conference series hosted in two stunning European cities: Sofia and Vienna.
Join expert speakers as they share best practices and present data-backed strategies to elevate your SEO projects. 2025’s lineup features award-winning specialists like Judith Lewis, Koray Tuğberk GÜBÜR, and Bastian Grimm.
After a day of listening and learning, don’t miss the chance for IRL link-building with top-tier search marketing professionals at VIP dinners and cocktail parties.
Both events feature sessions hosted in English with simultaneous translations available for European language talks, so you won’t have to miss a thing!
Secure your ticket and get ready to bathe in culture, connection, and fresh SEO knowledge.
11. SMX Advanced
| Date: 11th-13th June 2025 Venue: Westin Boston Seaport, Boston, USA Cost: All-access passes from $1,295, Expo+ passes free Website: https://searchengineland.com/smx/advanced |
Looking for an SEO event that goes beyond the basics? SMX Advanced is the ‘summer camp for experienced search marketers’, tailored to experienced SEO and SEAs who want to refine their razor-sharp skills even more.
SMX Advanced features fast-paced, Q&A-packed sessions teaching advanced techniques to take your strategy to the next level.
Complete with networking opportunities, expo hall activities, and refreshments to sweeten the deal, SMX Advanced is your chance to learn from and connect with the absolute best in the game.
Join the industry’s top minds in Boston this June and say hello to SEO superiority!
12. SMX Advanced Europe
| Date: 30th September-1st October 2025 Venue: Radisson Collection Hotel, Berlin, Germany Cost: Tickets from €1,095 Website: https://smxadvanced.eu/ |
Say ‘auf wiedersehn’ to the transatlantic flight and ‘hallo!’ to SMX Advanced Europe – the expert-level conference bringing search marketing magic to your doorstep in Europe’s coolest city.
Join an exclusive crowd of seasoned SEO and PPC professionals in Berlin for deep-dive sessions on automation, advanced strategies, and cutting-edge search trends. This is where industry leaders come together to share insights you won’t find anywhere else.
An event designed for the best could only be led by the best! The first wave of speakers includes respected specialists like Lily Ray, Jes Scholz, and Nils Rooijmans, with many more names TBA.
SMX Advanced Europe is a must for any search marketer serious about staying ahead of the curve in an ever-evolving digital world.
13. International Search Summit (ISS)
| Date: 12th-13th November 2025 Venue: World Trade Center, Barcelona, Spain Cost: Single conference tickets from €155, three+ tickets from €135 each, six+ tickets from €115 each, International SEO Workshop + ISS tickets from €795 Website: https://webcertain.com/international-search-summit/ |
The International Search Summit (ISS) is back, bringing the world’s brightest search minds together for a day dedicated to the complexities of global SEO, PPC, and digital marketing.
If you’re strategising SEO for travel websites or navigating multi-market strategies, international SERPs, and cross-border content, you can’t afford to miss this one.
From mastering language selectors to scaling campaigns across languages and cultures, ISS delivers the insider knowledge you need to dominate in international search.
2025’s speaker lineup is yet TBA, but with alumni like Punja Virji, Martin Splitt, and Aleyda Solis, it’s bound to be big! Expect fresh perspectives and game-changing takeaways from marketers who get going global.
If your brand, clients, or campaigns cross borders, ISS is one event worth grabbing your passport for.
14. SEO Mastery Summit
| Date: 10th-14th March 2025 Venue: JW Marriott Saigon Hotel, Ho Chi Minh City, Vietnam Cost: Four-day tickets from $730, five-day tickets (with Mastermind) from $830, VIP tickets from $1930 Website: https://seomasterysummit.com/ |
The SEO Mastery Summit is a five-day super-conference in the heart of Saigon. It brings together the world’s top SEOs and digital strategists to discuss big wins, bold techniques, and all-new tactics.
Bring your sunnies, because this year’s lineup is looking bright! Craig Campbell, Stewart Vickers, and Amanda Walls are among those taking to the Saigon stage. Plus, with many entrepreneurs landing in Saigon a week before the conference, there’s more than enough time to build meaningful connections before the festivities commence.
Then, lock in for five days of masterminds, workshops, topic-focused sessions, and main-stage talks from industry leaders on what’s hot (and what’s not) in 2025’s search marketing landscape.
Join 400+ entrepreneurs, agencies, and affiliates in Ho Chi Mihn City to master your SEO with this unforgettable event.
15. MozCon
| Date: 12th August (London) & 8th October (New York) Venue: TBA Cost: TBC Website: https://moz.com/mozcon |
Every search marketer has heard of Moz, but did you know about their annual event, MozCon?
This conference sees SEO pros, content marketers, and digital strategists flock to the event for plenty of of fresh takes on link building, content, AI, analytics, and tech SEO.
With a carefully curated lineup of speakers and talks, MozCon has built a reputation for cutting through the noise and delivering an event that provides real, actionable value.
The 2025 lineup isn’t out yet, but with marketing heavyweights like Dr. Pete Meyers, Wil Reynolds, and Areej AbuAli on past rosters, we know it’ll be special.
Stay tuned for more details; you don’t want to miss this one!
16. NESS (News & Editorial SEO Summit)
| Date: TBA Venue: Online Cost: $99 Website: https://newsseo.io/ |
The News & Editorial SEO Summit (NESS) is the only conference dedicated entirely to SEO for news publishers.
The event sees experts from top media brands and search engines dive into hot-off-the-press topics like integrating SEO into newsroom environments, what drives Google’s news algorithms, and growing your news SEO career.
With a focus on the most effective strategies for news articles and commercial content, NESS is perfect for SEO-savvy web developers, journalists, editors, publishers, and SEO professionals working in news-adjacent fields.
The best part? You don’t have to leave the comfort of your home (or newsroom) to attend. This virtual-first conference proves you don’t need to travel the world to get a front-row seat to the brightest minds in publishing and search!
17. Content Marketing World
| Date: 15th-17 September 2025 Venue: San Diego Convention Center, San Diego, USA Cost: Digital passes from $899, main conference tickets from $1,249, main conference plus tickets from $1,749, all access tickets from $1,999 Website: https://www.contentmarketingworld.com/ |
If content is king, Content Marketing World is the palace!
Learn from over 100 marketing leaders and brand innovators over this three-day creative conference. Discover the stories behind the success of the best content programs and return with expert secrets and new ideas to inspire your own strategy.
Expect a jam-packed program of talks and hands-on workshops to reinvigorate your strategy. With past speakers including Ann Handley, Michael Bonfils, and founder Joe Puilizzi, 2025’s yet TBA lineup is sure to be a good one.
Whether you’re a CEO or SEO, if content is any part of your work, this conference is the one for you!
18. Pubcon Pro
| Date: 19th-20th June, 2025 Venue: AT&T Conference Centre, Austin, USA Cost: $749 in March, rising to $1,199 in June Website: https://www.pubcon.com/pubcon-pro-austin-2025 |
Like BrightonSEO, Pubcon Pro began as a modest event in a London pub. 25 years on, it’s hosted over 30,000 attendees and claimed American citizenship, setting up camp in Austin, Texas.
Learn to dominate SEO, PPC, AI, and beyond with expert-led sessions, tactical workshops, and networking opportunities. With topics covering AI-powered SEO workflows, advanced PPC scaling, zero-click search strategies, and agency growth tactics, this is where the best in the business share what’s working now.
‘Who are the best?’ you ask. This year, join Cindy Krum, Eric Enge and Duane Forrester as they take to the podium and share expert strategies.
Pubcon isn’t just a conference – it’s a fast track to the insights, connections, and tools you need to succeed.
19. SEO Vibes Summit
| Date: 27th-31st May 2025 Venue: Nosalowy Dwór Resort & Spa, Zakopane, Poland Cost: Tickets from €399, including full board hotel accommodation for 1, 2, or 4 nights Website: https://www.whitepress.com/en/seo-vibes-summit |
When it comes to content marketing, Whitepress is at the top of its game. So aren’t we lucky they’ve decided to share the love with their dedicated SEO summit?
With 30+ expert speakers across three thematic tracks – digital marketing, business, and SEO & AI – you’ll get the latest insights from speakers like Kyle Roof and Olaf Kopp.
But it’s not just about learning; it’s about connecting. With engaging discussions, experience sharing, certificated workshops, and mastermind sessions, SEO Vibes promises unique networking and co-learning opportunities in an intimate setting.
And the best part? It all takes place at the stunning four-star Nosalowy Dwór Hotel, where your ticket includes full-board accommodation, delicious meals, spa access, and breathtaking mountain views.
An SEO masterclass and a luxury retreat all in one? Now that’s what we call work-life balance!
20. State Of Search
| Date: TBA Venue: TBA Cost: TBC Website: https://www.stateofsearch.org/ |
Everything’s bigger in Texas, including the SEO conferences!
The State of Search brings together top-tier speakers from Google, Microsoft, Semrush, and beyond, delivering actionable strategies on everything from SEO and PPC to analytics and AI. Whether you’re an agency pro, in-house marketer, or business owner looking to level up, State of Search has something for you.
Details for 2025’s conference are still hush-hush, but if previous years are anything to go by, this is the place to be for practical tips, industry connections, and a goldmine of inspiration for your campaigns.
21. Tech SEO connect
| Date: 04th-5th December 2025 Venue: The Fruit in Durham, North Carolina, USA Cost: General admission from $499, VIP from $999 Website: https://www.techseoconnect.com/ |
Tech SEO Connect is the conference made for tech SEOs by tech SEOs.
Tired of the same old ‘..101’ talks or introducing link building for digital PR? Want to really learn and grow alongside other tech SEO specialists? This event has you covered!
Tech SEO Connect is designed for interaction, giving attendees the chance to debate, troubleshoot, and problem-solve alongside fellow tech wizards – no fluff, just hardcore tech SEO content for those who dream in JavaScript and log files.
And, of course, you’ll find guest speakers diving deep into all sorts of tech SEO topics, from crawling and rendering to accelerating SEO work using machine learning technologies. Expect real-world case studies, advanced methodologies, and cutting-edge insights that go well beyond surface-level SEO talk.
Details for 2025 are yet to be announced, but if you’re a technical SEO serious about future-proofing your strategies, Tech SEO Connect is one for your diary.
22. Nordic SEO Summit
| Date: 22nd May 2025 Venue: Clarion Hotel, Helsinki, Finland Cost: Single tickets from €499, team (3+) tickets from €389.35 Website: https://nordicseos.com/ |
Imagine looking back and saying, ‘I was there!’ about the conference set to shake up the Scandinavian search marketing scene. Well, here’s your chance! The highly anticipated Nordic SEO Summit is launching this May.
Born from a vision to revolutionise the SEO community in Scandinavia and unite its regions into a strong digital marketing hub, the event focuses on cutting through the fluff and sales pitches to deliver real impact.
The inaugural speaker lineup is already setting the bar high. It features SEO heavyweights like Stefan Vorwerk, Martin Splitt, and Stephan Czysch, who will be sharing actionable strategies, cutting-edge trends, and insider knowledge you won’t find anywhere else.
Complete with exclusive networking opportunities and peer-to-peer discussions, Nordic SEO isn’t just an event – it’s a movement!
Say no to FOMO! Secure your ticket to be a part of something big from day one.
23. SEO Estonia
| Date: 09th-11th July 2025 Venue: The Creative Hub, Tallinn, Estonia Cost: Standard tickets from €479, deluxe tickets from €579, VIP tickets (including VIP dinner & Mastermind) from €1599 Website: https://seoestonia.com/ |
Big things are happening in the Balkans, and SEO Estonia is leading the charge. You’ll come for the insights, but stay for the parties!
Day one kicks off with a community day and a VIP dinner. Then, let loose at the networking bar crawl, sandwiched between two days of impactful presentations and carefully matched masterminding sessions. Finally, celebrate with an epic closing party on the final day.
This year’s talks are an SEO geek’s dream! Learn to train your brain for better SEO outcomes with Kyle Roof, Join Alex Horsman for a lazy link-building masterclass, and find out how to land high-ticket SEO clients with memes and GIFs from Igor Bajsic.
SEO Estonia’s founders are so confident you’ll love and learn from the event that they’re offering free private consultations to anyone who isn’t 100% satisfied—it’s a win-win!
Secure your spot at the Baltics’ must-attend search conference today.
24. Zagreb SEO Summit
| Date: 4th-6th June 2025 Venue: Mozaik Event Centar & Hotel Esplanade, Zagreb, Croatia Cost: Tickets from €295, workshop + conference tickets from €395, full-access tickets from €645 Website: https://zagrebseosummit.com/ |
A four-day SEO extravaganza with a rooftop party in Croatia’s vibrant capital? Just take my money!
Zagreb SEO Summit is a standout event on your SEO conference calendar. It features legendary parties, an awards ceremony, and impactful key takeaways that will change how you work.
Elevate your practical skills with expert-led workshops on topics like technical audits, content optimisation, and advanced link building on day one. Then, learn how to rank better, fix complex issues, and prepare for the future of SEO with talks from marketing gurus like Aleyda Solis, Gus Pelogia, and Mark Williams-Cook across the following two days.
Whether you’re a seasoned pro or just starting out, this is your chance to link up with like-minded individuals and find out how to crush your SEO goals!
25. Chiang Mai SEO
| Date: 10th-14th November 2025 Venue: Chiang Mai Marriott Hotel, Chiang Mai, Thailand Cost: Standard tickets for $847, deluxe tickets for $1,247, VIP tickets for $2,797 Website: https://chiangmaiseoconference.com/ |
The only thing hotter than Thailand in November? The Pad Thai you’ll try there! Oh, and the SEO strategies you’ll learn.
Last year, tickets for Southeast Asia’s biggest SEO gathering sold out in less than 24 hours, and it’s easy to see why.
Hosted by Diggity Marketing and Smash Digital, Chiang Mai SEO brings together the world’s top SEO entrepreneurs, agency owners, and digital marketers to share unique strategies and build lasting connections.
Expect five whole days of workshops, events, and talks from high-calibre speakers to supercharge your SEO knowledge and network. With previous rosters including Nick Eubanks, Koray Tugberk, and Travis Jamison, the yet-unannounced lineup is sure to be nothing less than extraordinary!
Join the waitlist today and get ready to move fast – you don’t want to snooze on this one!
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