Amy Irvine Wins The Drum’s ‘PR Leader of the Year’ Award

In a remarkable achievement, Amy Irvine, Associate Digital PR Director at Digitaloft, has been presented with the ‘PR Leader of the Year‘ award at the prestigious The Drum Awards 2023.

This recognition marks a significant milestone in Amy’s career, showcasing her exceptional skills and dedication to Digitaloft and the agency’s digital PR team.

The Drum Awards, widely regarded as one of the industry’s most prestigious awards, has recognised Amy for her outstanding leadership and contributions to the digital PR team at Digitaloft.

Her win is a testament to her unwavering commitment to the agency and her outstanding leadership of a team of almost 50 PR professionals.

Amy commented on her win, saying:

I’m so happy to have been named PR Leader of the Year at The Drum Awards!

I’ve followed The Drum since the very beginning of my career, including whilst at university, and I’ve been inspired by so many stories and campaigns I’ve seen featured by the publication.

To win an award from them is a real pinch-me moment!

I’m so proud of the Digital PR team at Digitaloft; they motivate me to be the best leader for them and I’m very excited to see what we achieve next as a team!

Amy Irvine, Associate Digital PR Director; Digitaloft

Amy’s journey to this achievement is a story of passion, dedication, and relentless pursuit of excellence.

She has been a pivotal figure in shaping the digital PR strategies at Digitaloft, leading her team to deliver innovative and impactful campaigns, and her leadership style is characterised by a deep understanding of the industry, a keen eye for detail, and an ability to inspire and motivate her team.

James Brockbank, Managing Director & Founder of Digitaloft, also shared his excitement and pride in Amy’s accomplishment.

I’m SO proud of Amy and her achievement winning PR Leader of the Year in The Drum Awards.

These are one of our industry’s most prestigious awards, and it’s an incredible achievement for Amy to have won against stiff competition.

This win goes to show not only Amy’s dedication to her team and the agency, but also her professional development, especially since returning (she’s on her second run at Digitaloft) in 2020.

We’re incredibly lucky to have Amy leading the agency’s PR team and I’m so excited to see what 2024 brings.

James Brockbank, Managing Director & Founder; Digitaloft

Nina Edwards, Commercial Director at Digitaloft, also commented on Amy’s achievement:

Watching Amy’s journey and growth at Digitaloft has been an absolute delight.

Since 2020, she’s embodied a remarkable knack for diving into any project headfirst, fueled by sheer determination. Her ability to tackle change and challenges with unwavering resilience is truly inspiring.

I believe Amy’s well-deserved win is a testament to her exceptional leadership style—she pours in dedication and passion every single day. She’s not just creatively brilliant but also one of the most hardworking individuals I’ve had the pleasure of working alongside.

Nina Edwards, Commercial Director; Digitaloft

Amy’s win is not just a personal triumph but also a significant moment for Digitaloft.

It highlights the agency’s commitment to fostering talent and supporting professional growth. Amy’s leadership has been instrumental in driving the agency’s success, and her influence is seen in the innovative and effective PR campaigns Digitaloft has delivered over the last few years.

Looking towards 2024, Amy’s vision for the future is clear. She aims to continue pushing the boundaries, exploring new strategies, and leading her team to new heights. Her passion for the industry and dedication to her team will undoubtedly lead to more innovative campaigns and further success.

Amy’s win demonstrates that with hard work, dedication, and a passion for excellence, it’s possible to achieve remarkable success in PR.