Where should eCommerce brands double down and pull back in this new era of SEO.

November 6, 2025.
9:30 am - 10:30 am.

Join our host James Brockbank (Digitaloft’s Managing Director & Founder) as he shares the key focus areas every eCommerce brand should prioritise right now to win in this new era of SEO, as well as the tactics that have stopped moving the needle and what to do instead.

In this exclusive webinar for in-house and brand-side marketers, we’ll help provide clarity around where eCommerce stores should prioritise their efforts and focus resources in order to drive growth via SEO in 2026 as well as share insights into the tactics that have stopped moving the needle and what the brands we work with are doing instead.

The eCommerce SERPs continue to evolve, and the top of the funnel is becoming fragmented. And all of this means that eCommerce SEO strategies can’t stand still.

In this hour-long session, we’ll share insights into how some of the fastest-growing eCommerce brands out there are winning right now, as well as findings from our soon-to-launch eCommerce Search Insights report. 

We’ll showcase how the SERPs are changing, how (and where) consumers are searching and how your strategy needs to take these things into account. 

You’ll leave the session full of ideas on what your 2026 SEO strategy needs to look like, and where to double down to drive growth.

What You'll Learn...

How the SEO landscape has changed for eCommerce brands in 2025.

A look at the recent SERP features and layout shifts which are relevant to eCommerce brands and where searcher attention is going right now.

How (and why) your 2026 SEO strategy needs to look different to 2025’s.

A look at what’s driving growth right now and what’s not, and how your 2026 SEO strategy needs to shift if you want to drive growth..

The SEO opportunities most eCommerce brands still overlook.

A look at the biggest SEO opportunities and threats to eCommerce brands right now, including Google’s free merchant listings and AI search platforms.

Growth & performance benchmarks to compare your brand to others .

A look at brand new, exclusive trends and data from our eCommerce Search Insights report to see how your brand stacks up against others.

Your Host...

James Brockbank .

MD & Founder at Digitaloft.

meet James

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