What Journalists Actually Want From Your Brand (And Why So Many PR Pitches Miss the Mark).

October 2, 2025.
12:00 pm - 1:00 pm.

Join our hosts Amy Irvine (Digitaloft’s Digital PR Director) and Chloe Meadows (Head of Digital PR) for a rare opportunity to hear directly from the people on the receiving end of your PR pitches… journalists themselves.

In this exclusive webinar for in-house and brand-side marketers, we’ll be joined by a panel of leading journalists from top-tier publications (journalists TBC) who will answer your questions live and share exactly what they want (and don’t want) from brands and PRs.

We’ll explore the disconnect between how brands pitch and what journalists actually need, reveal common mistakes that sabotage media opportunities, and show you how to build stronger, more productive relationships with the press.

This is your chance to hear the truth, ask your own questions, and leave with a clearer understanding of how to earn better coverage by giving journalists what they actually value.

What You'll Learn...

What journalists actually want (in their own words).

Hear directly from our panel of journalists as they share what makes a pitch stand out and what instantly puts them off.

The most common pitch mistakes (and how to avoid them).

Learn what PRs get wrong time and time again, and how to fix your outreach to improve results immediately.

What makes a story useful, relevant and worth covering.

Understand the assets, angles and timing that increase your chances of landing meaningful coverage.

How to build long-term relationships with journalists.

Get practical advice from the panel on how to become a trusted source, not just another cold pitch in their inbox.

Your Hosts...

Amy Irvine.

Digital PR Director at Digitaloft at Digitaloft.

meet Amy

Chloe Meadows.

Head of Digital PR at Digitaloft at Digitaloft.

meet Chloe

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