The Long-Term Impact of Digital PR on SEO Success: Proof It Works When You Stick With It.

July 17, 2025.
9:30 am - 10:30 am.

Join our hosts James Brockbank (Digitaloft’s Managing Director) and Amy Irvine (Digital PR Director) as they walk you through what happens when you treat digital PR as a long-term investment, and why most brands never stick with it long enough to see the real results. They’ll be sharing behind-the-scenes insights and data we’ve never shared publicly before.

In this exclusive webinar for in-house and brand-side marketers, we’ll share what we’ve learned from analysing the long-term results of consistent digital PR investment across five brands over a two-year period. We’ll reveal the common patterns behind an average monthly increase of 252,000 organic sessions, and explore what really happens when digital PR is seen as an ongoing investment, not a one-off campaign tactic.

You’ll get an honest look at what worked, what didn’t, and how long-term consistency and alignment deliver compounding results in rankings, traffic, and revenue. This isn’t about chasing quick wins, it’s about building a digital PR engine that grows stronger over time.

We’ll show you exactly how to do that and share the key mistakes that prevent most brands from ever seeing the true impact of their investment.

What You'll Learn...

Why long-term investment changes everything.

We’ll show you what happens when brands stick with digital PR and consistently invest, and how the impact and ROI compounds over time.

How to turn digital PR into a long-term growth channel.

We’ll show you how to move beyond campaign bursts and build a PR strategy that steadily increases rankings, traffic, and authority.

What the data tells us (and what most brands get wrong).

We’ll walk through insights from five case studies, sharing what didn’t work as well as what did, and why consistency matters more than you’d like to think

How to report long-term progress in a short-term world.

See how to keep stakeholders engaged and bought in by showing month-on-month progress and long-term commercial impact.

Your Hosts...

James Brockbank.

MD & Founder at Digitaloft.

meet James

Amy Irvine.

Digital PR Director at Digitaloft.

meet Amy

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