Join our hosts James Brockbank (Digitaloft’s Managing Director) and Amy Irvine (Digital PR Director) as they walk you through what happens when you treat digital PR as a long-term investment, and why most brands never stick with it long enough to see the real results. They’ll be sharing behind-the-scenes insights and data we’ve never shared publicly before.

In this exclusive webinar for in-house and brand-side marketers, we’ll share what we’ve learned from analysing the long-term results of consistent digital PR investment across five brands over a two-year period. We’ll reveal the common patterns behind an average monthly increase of 252,000 organic sessions, and explore what really happens when digital PR is seen as an ongoing investment, not a one-off campaign tactic.
You’ll get an honest look at what worked, what didn’t, and how long-term consistency and alignment deliver compounding results in rankings, traffic, and revenue. This isn’t about chasing quick wins, it’s about building a digital PR engine that grows stronger over time.
We’ll show you exactly how to do that and share the key mistakes that prevent most brands from ever seeing the true impact of their investment.