A free half-day virtual event for marketers working for, and with, eCommerce retailers.
![The eCommerce SEO Summit [2025]](https://digitaloft.co.uk/wp-content/uploads/2025/10/the-ecommerce-seo-summit-2025.jpg)
Join us on the afternoon of 20th November to discover the strategies and tactics that you need to be paying attention to as an eCommerce retailer if you want to drive growth in 2026.
We’re bringing together a mix of sessions and panel discussions led by the SEOs working with, and for, some of the fastest growing eCommerce brands out there right now.
Join us to…
- Learn what is, and isn’t, working and driving growth in eCommerce SEO as you plan for 2026 at both a tactical and strategic level.
- Get exclusive insights from Digitaloft’s upcoming The State of eCommerce Search report that shares brand new research into how eCommerce search is changing alongside how consumer behaviours are changing with it.
- Hear where a mix of in-house and agency SEOs predict eCommerce search is heading over the next year and what to prepare for in 2026.
The Agenda...
| Time. | Session. |
|---|---|
| 1.00pm - 1.05pm |
Welcome
|
| 1.05pm - 1.35pm |
James Brockbank, Digitaloft
The State of eCommerce Search: The SEO insights retail marketers need to know for 2026
The search landscape for eCommerce retailers has changed dramatically in recent years; from the evolution of Google’s SERPs and the rise of new SERP features, to the shifting ways consumers discover and buy products. In this data-packed session, James will reveal insights from the upcoming State of eCommerce Search Report. He’ll be sharing:
This opening keynote will give you the clarity you need to prioritise the right strategies and tactics to win visibility in 2026’s evolving eCommerce search landscape. |
| 1.35pm - 2.05pm |
Amy Gibson, Digitaloft
Driving Visibility, Clicks & Sales with Product PR in the Era of AI Search
People aren’t just searching Google when they’re looking for products and places to buy from. And as AI-powered search platforms transform how consumers discover and buy, consistent visibility in these platforms is becoming critical to drive ongoing growth. For eCommerce retailers, one of the key contributors to being visible is third-party product mentions across press publications. This means that product PR – long a staple of PR strategies – now plays a pivotal role in helping brands and their products surface across platforms and experiences like ChatGPT and Google’s AI Overviews & AI Mode. In this session, Amy Gibson, Strategy Director at Digitaloft, will:
|
| 2.05pm - 2.20pm |
Break
|
| 2.20pm - 2.50pm |
Crystal Carter, Wix
AI search fact and fiction: Which tactics really work for eCommerce
There’s lots of talk, but what actually works to drive AI search traffic and conversions for eCommerce sites? From LLMs.txt to structured data and more, we’ll separate fact from fiction. This highly practical data backed session will include case studies and techniques that you can use today! You’ll learn:
|
| 2.50pm - 3.20pm |
Ryan Jones, SEOTesting
Winning in eCommerce in 2026 (and beyond) - How SEO testing drives sales, not just traffic
SEO testing isn’t “just” for publishers and content sites, it’s one of the most underused levers for eCommerce growth. In this session, I’ll walk you through how leading eCommerce brands are using SEO testing to uncover what truly drives performance across category, product, and template-level pages. You’ll learn how to find test opportunities, prove the ROI of your SEO work, and close the “prove-it” gap for good, and connect organic visibility directly to sales and revenue. Expect practical examples, test ideas, and frameworks you can take back to your own site to start testing smarter. All so you can scale what actually works! |
| 3.20pm - 3.35pm |
Break
|
| 3.35pm - 4.05pm |
Panel Discussion
The future of the eCommerce SERPS
We’re bringing together a mix of in-house, agency and freelance SEOs to talk about the future of the eCommerce SERPs. Learn what other marketers are predicting we’ll see happen in eCommerce SEO in 2026 and where they’re planning to focus their efforts over the next year. Keep your eyes pealed for our panelist line-up announcement on 23rd October. |
| 4.05pm |
Anthony Barone, StudioHawk UK
The common missed opportunities in eCommerce SEO
An actionable and practical talk that covers the common missed opportunities that eCommerce brands fail to have when trying to improve their SEO. Covering technical SEO issues, B2B and B2C page and content creation opportunities and the importance of authority for your eCommerce SEO strategy. |
The Speakers & Panelists...
James Brockbank, Digitaloft.
James is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in commercially-driven SEO and digital PR.
With more than 14 years’ experience in SEO, a career spanning both the technical and creative sides of the industry, and having spent the last ten years growing an agency at the forefront of the digital PR and content-led SEO space, James brings unique insights to help marketing teams drive SEO success.
James has previously spoken at or written for events and publications including SMX, BrightonSEO, Pubcon, WordCamp, State of Search, Search Engine Journal, Search Engine Land and Semrush.
Amy Gibson, Digitaloft.
Amy has over 6 years of experience in digital and traditional PR and is the Strategy Director at Digitaloft.
Amy leads the agency’s search and PR offerings and oversees the team of 45+ marketing specialists. She is key in driving the agency’s services forward via innovation and is pivotal in keeping the agency at the forefront of the industry. Amy champions the impact of Digital PR and how it is so much more than just links.
Alongside her role at Digitaloft, Amy runs a successful Instagram page, with over 5,000 followers called @roamingthelakes, where she shares walking routes and recommendations in the Lake District. She is currently on a mission to walk all 214 Wainwrights.
Crystal Carter, Wix.
Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more.
As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online.
She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, Lumar, Women in Tech SEO and more.
Ryan Jones, SEOTesting.
Ryan Jones is the Marketing Manager at SEOTesting, a SaaS platform that helps marketers measure the real impact of their SEO work through testing and performance tracking.
With over a decade in SEO and digital marketing, Ryan has run hundreds of SEO tests across eCommerce, SaaS, and content-driven sites, all with the aim of helping teams move from guesswork to data-backed decision-making. He’s passionate about closing the “prove-it” gap in SEO by showing how smart experimentation connects organic traffic to real business results.
Ryan regularly speaks at marketing and SEO conferences, writes endless amounts of content on LinkedIn, and is on a general mission to make SEO testing an everyday habit for SEO teams.
Anthony Barone, StudioHawk UK.
Anthony Barone is the Co-Founder & Managing Director of StudioHawk UK. StudioHawk is an SEO agency based in Shoreditch, London. Anthony has grown StudioHawk in the UK to a team of 15 and 90 clients, navigating the advanced and competitive UK market. He has worked with prominent brands such as Reebok, GRIND, REFY, RIXO, Kingspan, and the University of Cambridge.
Anthony originally came from a background in hospitality and Sports, completing a Bachelor’s Degree in Sports Management while working in a nightclub, pub, and also at the Richmond Football Club for five years.