Join our hosts James Brockbank (Digitaloft’s Managing Director) and Amy Irvine (Digital PR Director) as they share the unfiltered truth about what it really takes to make digital PR drive SEO performance, with insights they’ve never shared publicly before.
In this exclusive webinar for in-house and brand-side marketers, we’re calling out the uncomfortable truth: most digital PR isn’t actually set up to impact SEO success – even though that’s usually the goal.
Too often, digital PR teams (or more often, their agencies) chase coverage and links without much in the way of strategic alignment to search goals. Success gets measured on little other than the number of placements earned. The result? Wasted budget, little to no SEO impact, and a reporting headache when the board asks, “What did this actually deliver?”
We’ll pull back the curtain on how we do things differently; sharing the proven ways we plan, execute, and measure digital PR to directly influence rankings, traffic, and revenue.
And as we move into the new era of search, where AIO and AI Mode take up increasing amounts of SERP real estate, this matters more than ever. Brands can’t afford to be running outdated digital PR strategies that are set up based on approaches that haven’t worked in years.
If your digital PR activity isn’t delivering more than just vanity coverage, it’ll quickly become irrelevant.
So join us, see how we’ve built frameworks to actually impact SEO metrics that matter with digital PR and show an ROI.
You’ll learn how to connect the dots between campaign strategy and SEO performance and how to prove that what you’re doing is actually having an impact on metrics the board cares about.
At the heart of it, this is about using digital PR strategically to drive real commercial impact; to make your business more money. We’ll show you exactly how to do that, and the common pitfalls that stop many brands from seeing the ROI they’re expecting.
