How to Increase Product Visibility in Google’s Free Merchant Listings.

July 1, 2025.
9:30 am - 10:30 am.

Join our host James Brockbank (Digitaloft’s Managing Director) as he walks you through how to maximise your brand’s visibility in Google’s free shopping listings.

In this exclusive webinar for in-house and brand-side marketers, we’ll show you how to optimise your product visibility in Google’s free merchant listings; one of the most overlooked opportunities for organic growth in retail search.

We’ll be sharing brand new research into how much visibility these listings now have, and walk you through exactly how to ensure your products appear more often.

Even if you’re already set up and have some visibility, you won’t want to miss this opportunity to learn how to appear more frequently, and benchmark your performance against our data that’s broken down by sector.

What You'll Learn...

How visible Google’s free merchant listings really are.

We’ll share proprietary data from our brand new study to show just how often free listings appear across UK retail SERPs, and why this channel deserves more attention from SEO teams.

How to optimise Merchant Center product information.

Learn how to get the essentials right, like titles, descriptions and availability, and how to enhance your product information with additional attributes to increase visibility.

Beyond the feed; what else influence visibility.

We’ll show you how factors outside your product feed can impact how often your products appear, and what to do to maximise visibility.

Common issues that prevent your listings from appearing.

Learn how to diagnose visibility issues, fix common feed errors and keep your listings active and eligible to appear for key queries.

Your Host...

James Brockbank.

MD & Founder at Digitaloft.

meet James

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