Black Friday PR Planning: What to Pitch, When to Pitch It and How to Get Coverage.

September 4, 2025.
9:30 am - 10:30 am.
Sign Up Now.

Join our hosts Chloe Meadows (Digitaloft’s Head of Digital PR) as she walks you through how to plan, pitch and land Black Friday PR coverage that cuts through the noise on one of the busiest days of the year. She’ll be sharing practical tips, timelines and frameworks we’ve never shared publicly before.
Black Friday PR Planning: What to Pitch, When to Pitch It and How to Get Coverage

In this exclusive webinar for in-house and brand-side marketers, we’ll show you how to get ahead of the Black Friday noise and give your PR activity the best chance of landing media coverage during one of the busiest and most competitive times of the year.

We’ll walk through exactly when to pitch, the types of stories, deals and assets journalists want, and how to actually land coverage that drives sales.

What You'll Learn...

When to pitch for Black Friday (and why many PRs miss the window).

We’ll share the lead times journalists work to for Black Friday and Cyber Weekend and when you really need to be sending your stories out to get noticed.

What journalists actually want to see in your Black Friday pitch.

We’ll walk through the formats, hooks, and types of deals that journalists are actively looking to feature, so your pitch doesn’t get lost in the noise.

Real examples of Black Friday PR that earned high-authority coverage.

We’ll show you what worked, why it worked, and how to apply it to your brand in time for this year’s peak period.

Please note that this webinar is exclusively for in-house and brand-side marketers.

September 4, 2025.
9:30 am - 10:30 am.
Sign Up Now.
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