The Search Index.

Fashion, Footwear & Apparel (UK) – Q1 2025.

Competitor intelligence is an important part of any SEO strategy, and knowing who's winning and losing means you can reverse engineer what is and isn't working and built this into your own approach.

But you can't just look at the overall traffic figures; you need to break this down to branded and non-brand traffic to understand where a brand's growth (or loss) is coming from.

As part of The Search Index, we're tracking the organic search performance (overall, branded and non-branded) of 561 fashion, footwear and apparel brands on the UK SERPS.

See who dominates the sector's seach landscape, who's growing and who's losing ground, as well as what the sector's average growth has been this year.

download the full PDF report

561

brands tracked every quarter

363 (65%)

brands saw positive growth YoY

+1.44%

overall industry growth YoY

+11%

median growth YoY

+2%

median branded growth YoY

+32%

median non-brand growth YoY

The Most Visible Brands (Organic Traffic)
Brand Organic Traffic Non-Brand Traffic Branded Traffic
The Most Visible Brands (Non-Brand Organic Traffic)
Brand Non-Brand Traffic
The Most Visible Brands (Branded Organic Traffic)
Brand Branded Traffic
The Brands Winning Organic Traffic
Brand Organic Traffic Non-Brand Traffic Branded Traffic
The Brands Winning Organic Traffic (Non-Brand)
Brand Non-Brand Traffic
The Brands Winning Organic Traffic (Branded)
Brand Branded Traffic
The Brands Losing Organic Traffic
Brand Organic Traffic Non-Brand Traffic Branded Traffic
The Brands Losing Organic Traffic (Non-Brand)
Brand Non-Brand Traffic
The Brands Losing Organic Traffic (Branded)
Brand Branded Traffic
All Brands (Organic Traffic)
Brand Organic Traffic Non-Brand Traffic Branded Traffic
To top