How we earned 250+ links with a headline that revealed that Kim Kardashian earns the average UK salary in just 6.5 hours…
250+ links
earned from the press
120 domains
linking to the campaign
200,000+
pageviews in one month
Published on 21 Jul, 2020 Standout stats.
250 links earned from 120 unique referring domains.
Coverage and links secured from key target publications including Mashable, Cosmopolitan, Daily Mail, Glamour, Refinery29, MTV & many more.
The campaign asset was visited by more than 200,000 unique users over the first month following the launch.
The Client:
Missy Empire is a fast-growing Manchester-based fast fashion eCommerce brand, offering the latest trends at affordable prices. The retailer is a direct competitor of Boohoo, Missguided, Pretty Little Thing and others.
The Challenge:
Digitaloft was engaged by Missy Empire to drive increased traffic and revenue through organic search and, as part of our long-term eCommerce SEO strategy, we had a requirement to earn top-tier links to drive increased authority and associated ranking positions.
Knowing that the fashion industry is highly competitive when it comes to earning coverage, we knew we needed something topical, relevant and ‘out there’ to earn targeted coverage and links from the world’s leading lifestyle publications.
We needed to develop a content campaign with an incredibly strong media hook that got people talking and made journalists want to cover, and link to, the campaign.
The Strategy:
A series of ideation sessions saw us settle upon the concept of developing an interactive salary calculator; You vs The Kardashians, which allowed users to enter their annual salary and see how long it would take each of the Kardashians to earn this amount, based upon data pulled from the Forbes Reality Superstar Rich List 2017.
The tool enabled a multitude of different stories to be out; including how quickly the family could earn the average UK or US salary, their earnings per second, hour and day and even comparisons to certain job roles and industries.
The client’s audience is primarily millennial females, those who love catching up on the latest episode of Keeping Up With The Kardashians and ‘celebrity style’ features on the family had previously been run on the blog, presenting us with the perfect tie to the brand.
The Results:
To date, the campaign has earned 250links from 120 domains, including some of the world’s leading publications including Mashable, Cosmopolitan, Daily Mail, Glamour, Refinery29, MTV & many more as well as being visited by more than 200,000 unique users in the first month after launch.
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