What's Our Approach To PPC?
We've developed a tried and tested approach which drives high-growth results, placing our clients in front of their ideal customers.
We don't just jump blindly into setting up a PPC campaign; whether that's on search or social. We take the time to understand both your business and your target clients and customers, as well as getting to know your competitors a little bit better.
If you've been running a campaign previously; we'll take the time to carry out a detailed audit to outline opportunities (we much prefer to call them opportunities rather than issues) for returning a stronger ROAS. If not, we'll map out a campaign structure in line with the goals and KPIs.
Whilst we often need to collect data to optimise and refine campaigns, we'll use existing insight where possible to ensure that the campaign starts to show a strong return as early as possible. We'll work with you to determine those metrics which matter to you as a business and the most suitable attribution model to use for reporting.
It's all about hitting the ground running with a campaign structure which can be built on and a plan for continual growth in place; always keeping a close eye upon the key commercial metrics of the campaign.
Once a campaign launches, that's when the hard work begins. We're always aiming for better metrics and we're primarily interested in those which affect the bottom line of your business. We're here to make you money and our ongoing optimisation and campaign management is geared towards pushing every last percentage of ROAS from paid search and social.
Whether that's continually improving a product feed to power a shopping campaign, building tighter audiences across social and remarketing or analysing search term reports to make regular negative keyword additions; there's always ways to better the performance.
We're big fans of using the right tools for the task, however we don't rely on any particular software suite. We'll always work with that which is most suitable for each campaign.
We're often seen using the following, however: