How we earn 20+ hyper relevant links on autopilot every month for B2B lead generation experts Sopro.

The Client.

Sopro is a leading B2B lead generation agency helping businesses connect with their ideal customers through personalised, compliant, and scalable outbound prospecting.

Their data-driven approach, advanced tech stack, and expert team enable them to consistently deliver high-quality leads to sales teams; making them one of the go-to names in B2B demand generation.

The Brief.

As Sopro’s appointed SEO agency, one of the priorities of our strategy is to earn authoritative, hyper relevant links to directly support the brand’s their organic growth and help boost their visibility for core commercial terms.

But rather than rely solely on campaign-led digital PR (which we’re also running), we set out to build an evergreen asset that would consistently attract high-value links on autopilot; creating long-term value from a single piece of content.

The strategy was simple: rank for ‘source terms’ – the kinds of keywords journalists, bloggers and B2B marketers search when they need stats or data to support their own content, and become the go-to source for lead generation statistics.

The Strategy.

We identified a key opportunity: ‘lead generation statistics.’ The SERPs were filled with outdated or low-value listicles, meaning we had a clear opportunity to create the best page on the web for this term and get it ranking.

We built a comprehensive Lead Generation Statistics asset that presented a wealth of stats, facts and trends in an easy to digest format. The goal? Make it incredibly easy for someone to find relevant, recent, and reliable lead gen data; and want to cite it.

The page included:

• Fresh stats from reputable sources (including Sopro’s own data from their The State of Prospecting 2025 report)
• Structured sections covering different aspects of lead generation
• Trends, expert insights, and clear data visualisations
• Internal links to relevant service pages to support wider SEO performance

We launched the page with an initial round of active outreach, crafting simple angles from the stats and targeting relevant B2B and marketing press.

This outreach earned 5 links — just enough to push the page into the top 3 positions for ‘lead generation statistics’ and related terms.

And from there? It started earning links completely organically.

The Results.

Since launch, the Lead Generation Statistics page has earned:

• 66 hyper-relevant links from 46 unique referring domains (and counting)
• From highly relevant domains (examples to be added)
• With no active outreach after the first 4 weeks

Here’s a sample of the links we’ve earned to the asset since launch:

Publication	DR
Digiday	89
MarketingProfs	84
Copy.ai	83
Larksuite	80
Stripo	77
Leadsbridge	75
Lunio	75
SeeResponse	56
Pan Communications	55
Flume Training	41

These are some of the most relevant links we could earn for a B2B lead generation agency; those coming from within sales, B2B and marketing content. There’s incredible topical alignment here, and it’s the result of a strategy that’s been set up to earn exactly the type of links we need to have an actual impact on SEO success.

We didn’t get lucky here. We planned and executed in a way that we knew would deliver.

And the impact?

• The page consistently ranks in the top 3 for “lead generation statistics” and variations
• It earns 20+ links per month on autopilot
• Sopro now ranks #3 for ‘lead generation agency’ – up from position #13

This case study is a clear example of how content built around source terms can deliver long-term SEO value, combining strategic content creation with strong initial promotion to earn links and improve rankings month after month.

Want results like these for your business? Get in touch to find out how we can help you earn links that drive real growth.