Learn how we increased drove 75k sessions to our ‘Aging Jobs Calculator’ campaign for The Harley Street Skin Clinic.
The Client.
The Harley Street Skin Clinic is a trusted, award-winning aesthetic and medical clinic in the heart of London, renowned for its personalised approach, clinical excellence, and cutting-edge treatments. With a legacy spanning two decades, the clinic blends medical expertise with a commitment to safety, privacy, and exceptional care.
Founded in 2004 by Dr. Aamer Khan and Lesley Reynolds, The Harley Street Skin Clinic has built a reputation as one of the UK’s most respected aesthetic clinics, attracting a loyal client base, including high-profile names; thanks to its professionalism and results-driven philosophy.
The clinic offers a comprehensive range of surgical and non-surgical procedures, known for their precision, minimal invasiveness, and ability to enhance natural beauty while maintaining the highest standards of care.
The Brief.
As The Harley Street Skin’s appointed SEO agency, one of our priorities was to drive organic growth by earning high-authority, relevant editorial links that support ongoing SEO performance and increase qualified enquiries.
Alongside this, we set out to build greater brand awareness and reinforce trust among their target audience by securing media coverage that placed the brand in front of the right people, in the right context.
Our strategy combines creative hero campaigns with proactive, reactive, and product-led digital PR. In this case study, we’re spotlighting one of our hero campaigns; a story that led to a 1,900% increase in enquiries within the first week of launch and 75,000+ visitors to the asset.
The Strategy.
During ideation, we put ourselves in the shoes of The Harley Street Skin Clinic’s target audience and considered their most pressing concerns; one of the most universal being ageing.
This led us to explore the everyday stressors that accelerate ageing, from work and health to finances and lifestyle. In our research, we uncovered a powerful statistic: the average Brit works nearly 90,000 hours over the course of their life. That sparked a question; how much does our job actually age us? And does it differ depending on occupation?
From there, the Ageing Jobs Calculator was born.
The interactive tool asks users a series of questions about their job, including shift patterns, work environment, stress levels, and physical activity. Based on these inputs, it calculates an “ageing score,” revealing how much their job could be accelerating the ageing process.
Alongside the score, users receive personalised insights into the medical risks and visible signs of ageing associated with their occupation, supported by expert commentary from the Harley Street Skin Clinic team on how to combat these effects.
The Results.
This campaign delivered exceptional performance across digital PR, SEO, and brand engagement; successfully driving high-quality coverage, links, and real business results for The Harley Street Skin Clinic.
Here’s a snapshot of what we achieved:
- 53 pieces of coverage across national, lifestyle, and international media
- 48 high-authority backlinks, with an average Domain Rating (DR) of 72
- Coverage on major titles including Daily Mail (DR92), The Sun (DR90), Tyla (DR66), and New York Post (DR91)
- 4.84 million estimated coverage views across all placements
- 75,000+ sessions to the campaign landing page
- 1,900% increase in enquiries in the first week post-launch
- 227% increase in branded search vs. the previous quarter
- 100+ social media engagements, driving wider awareness and organic sharing
Take a look at some of the standout pieces of coverage from the campaign:
This campaign demonstrates how a strategically aligned, creative digital PR approach can directly influence brand visibility, SEO performance, and bottom-line business growth.
This case study is a clear example of how digital PR can deliver clear, measurable impact beyond just links.
Want results like these for your business? Get in touch to find out how we can help you earn media coverage and links that drive real business growth.