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Google Merchant Listing Visibility Monitor.
Google's free shopping listings are taking up an ever-increasing share of the SERPs for eCommerce queries. And if you're not visible, you're losing out on clicks to competitors who are.
Our free-to-use Merchant Listing Visibility Monitor helps you see how visible your brand is across Google’s free shopping listings, so you can spot missed opportunities and maximise your organic shopping presence.
download our merchant listing optimisation guide & checklist
How to use the tool.
The Merchant Listing Visibility Monitor tool from Digitaloft lets you calculate your share of visibility across up to 10 eCommerce SERPs. Here's how to use it...
Enter your brand name – This is your 'Shop Name' in Google Merchant Center. Enter a competitor's name instead if you want to check their visibiltiy.
Enter up to 10 keywords – Enter the keywords you want to check visibility for. Merchant listings typically show for product and category terms.
Enter your email address – We'll send your Merchant Listing Visibility Report to your inbox.
Choose your target country – Select the country and Google domain you want to check visibility for.
Visibility checks are limited to 10 keywords under our fair use policy. If you are an eCommerce brand and would like a free expanded report for a larger set of keywords, please get in touch and fill out this form.
How the Merchant Visibility Monitor works.
The Merchant Visibility Monitor provides eCommerce brands with visibility insights into their presence across Google's free product listings. Here's how it works:
Our tool analszes your brand's visibility in Google Merchant Listings by scanning search results for the keywords you enter. When you enter your brand name and up to 10 target keywords, we search Google and identify all merchant listing spots, calculating what percentage of those spots feature your brand.
The tool delivers three key metrics:
Total Free Product Listing Spots - The number of available merchant listing positions across all your keywords
Your Brand's Spots - How many of those positions your brand occupies
Visibility Share - Your brand's percentage of the total available spots
For each keyword, we show your visibility percentage alongside competitors who appear in the same results. This competitive analysis reveals which brands dominate specific search terms and where you have opportunities to improve.
The insights help identify gaps in your merchant feed optimisation, product data quality, or overall Google merchant center setup. Improving your visibility in these free listings can significantly increase traffic and sales without additional ad spend.
After the analysis, you receive a detailed report via email and as a downloadable PDF, allowing you to track your visibility over time and measure improvements as you optimise your product feeds and product pages.
For eCommerce brands seeking to maximise their presence in Google's increasingly prominent free product listings, our Visibility Monitor provides the intelligence needed to see how you stack up in your market.