What a start to the year at Digitaloft!
We have big plans for 2026, and January has really set the bar for the year ahead. We have secured incredible results for our clients, scooped the Best PR Campaign in Fashion & Beauty at the Roxhill Media Awards, and won a number of new business pitches (and we’re just one month in).
Let’s take a look at some of the amazing results we’ve secured for our clients so far in 2026 across SEO, digital PR, content, and GEO.
- The Digital PR team secured coverage in a range of high authority and relevant publications, including Vogue, Glamour, The Guardian, Daily Mail, SME Today, Cheat Sheet, USA Today, and many more.
- Fresha: We ticked off a dream publication in January for Fresha – Vogue!
- Emma: We secured a product round-up in The Guardian, resulting in instant AI search and organic visibility, as well as real conversion impact.
- Wander: Booking numbers are up 357% YoY.
- Sopro: Clicks to our core conversion-driving pages are up by 29% YoY.
Coverage Highlights: Who Featured Where?
Fresha | Vogue
We ticked off a dream publication for Fresha this month by securing a link in Vogue!
Red light therapy is becoming increasingly popular in the beauty market, and we jumped on this trend for Fresha. We worked on a reactive piece on red light therapy that combined expert insight and internal data.
Read the story here.
Emma | The Guardian
Our product PR team secured coverage in a product round-up article for the best heated blankets in the UK for our client, Emma.
We sent the Emma Hugg heated blanket to a journalist at The Guardian for review, and the blanket was named the best heated blanket overall for 2026.
Within 24 hours, this piece of coverage was powering AI search visibility, with Google’s AI Mode recommending Emma’s blanket as the top option, citing The Guardian article as the source. The article also ranked #1 on Google for “best weighted blankets” There is no AI Overview showing for this query, which makes being in position 1 even better.
Product PR is very powerful in the era of AI search, and this single piece of coverage demonstrates exactly that. Read more about our work on Emma here, and you can read The Guardian product round-up here.
GO Outdoors | The Guardian
It wasn’t just Emma that we secured coverage for in The Guardian. Our product PR team was also busy securing a number of opportunities for GO Outdoors, including this round-up of the best women’s walking boots in the UK.
You can view the full article here.
Prep Kitchen | Women’s Running
We kicked off this month with a new client, Prep Kitchen! We wasted no time securing our first pieces of coverage, including the piece below on the 75 Hard Challenge.
We worked with Prep Kitchen’s nutritional therapist to comment on the risks associated with the viral fitness challenge.
In January alone, we secured 20 pieces of coverage for Prep Kitchen, including links on Daily Mail, Daily Mirror, Daily Record, Sustain Health, Men’s Fitness and Women’s Running.
Read the story in Women’s Running here.
Digital PR Campaign Highlights
Sell House Fast | Mortgages Mapped
For the cash house buyers, Sell House Fast, we launched their Mortgages Mapped campaign, which revealed the UK’s mortgage burden and where homes are the most and least affordable.
We analysed data from the government’s UK House Price Index and ONS data to reveal how much of the average salary goes towards annual mortgage payments in each area of the UK.
This campaign created a range of stories for national, lifestyle, property and regional press.
Coverage highlights include IFA Magazine, Introducer Today and the Daily Record.
Why Does This Matter For Sell House Fast?
- A hyper-relevant topic to Sell House Fast, highlighting where in the UK people are spending the biggest share of their take-home pay on their homes and where buying still feels affordable.
- Strategic internal linking to key category pages (cash house buyers), meaning any links to this campaign passed authority through to key areas of the site.
- Establishes Sell House Fast as a trusted and credible source on house prices across the UK.
SEO Highlights
Wander | Booking numbers are up 357% YoY
We’ve seen a significant increase in organic bookings throughout January, showing that our SEO and digital PR strategy is having a direct commercial impact.
January is the first full month since our SEO team rolled out programmatic location pages, and Wander has seen a 357% increase in bookings vs this time last year.
Why Does This Matter For Wander?
- More organic bookings for Wander!
- Decreased reliance on paid channels
- Lower average customer acquisition costs
Sopro | Building clicks to conversion-driving pages
This month’s focus was retemplating Sopro’s core conversion-driving landing pages. Since we have carried out this work, clicks have increased by 29% vs last January – a much higher percentage than the site average!
Why Does This Matter For Sopro?
- Clicks to /solution pages – our core conversion-driving pages – are up by 29% YoY
- Long-term, this will translate into more high-value conversions for Sopro
The Bigger Picture
It’s been a strong start to 2026, and we’re only just getting started. We have big plans for the year ahead, and we’re really excited to continue driving commercial results for our clients.
At Digitaloft, we don’t chase vanity metrics; we execute strategies engineered to deliver commercial growth.
Want some of this success for yourself? Get in touch to chat about how Digitaloft’s SEO, Digital PR, Content, and GEO experts can secure standout wins for your business.