Digitaloft has been appointed as the UK PR agency for Emma, the award-winning mattress brand, to increase the brand’s market share in the UK.
North West-based Digitaloft, a digital PR and SEO agency, has partnered with the leading mattress brand to build brand awareness in the UK, increase market share, and boost organic traffic.
The agency will implement a PR strategy with a strong focus on product PR, ensuring Emma’s products are recommended in top-tier press across the UK and AI Search platforms such as ChatGPT.
Amy Gibson, Strategy Director at Digitaloft, has commented on the partnership:
“We have loved working with the Emma team so far, and have secured some excellent initial results, getting the brand featured across some of their dream publications, including Glamour, Ideal Home & Tom’s Guide.
“With Black Friday and Christmas on the horizon, we are so excited to continue pushing our product-focused PR strategy and increasing the brand’s market share in the UK.”