Preply, a global online language learning platform, has appointed Kendal-based award-winning digital PR agency, Digitaloft, to drive its brand authority and online presence across the UK and US markets.
Digitaloft will support the business by implementing a relevance-first digital PR strategy to strengthen its topical authority and reinforce the connection between the brand and the topics it wants to lead on. Preply wants to be known for language learning, and Digitaloft will help the brand build authority and visibility in this space.
The award-winning agency will execute a strategy that includes creative data-led campaigns and organic link earning assets alongside an always-on PR strategy to secure high-quality and relevant editorial coverage across both the UK and US markets.
Amy Gibson, Strategy Director at Digitaloft, has commented on the partnership:
“Preply approached Digitaloft because our relevance-first approach to Digital PR really resonated with them, especially our focus on defining success beyond link numbers. Like Digitaloft, Preply recognises that it’s not about chasing vanity metrics such as the number of links, but about securing quality coverage that builds lasting authority. Through our partnership, we’ll be helping Preply strengthen their topical authority within the language learning space and reinforce the brand’s position as a leader in the conversations that matter most to their audience. With our tailored Digital PR strategy, we’re confident we’ll deliver meaningful, long-term results. We can’t wait to see the impact we achieve together.”