The Anatomy Of A Perfect eCommerce Store

Services Provided:

The Brief

NuBlue, one of the UK’s leading hosting and digital agencies approached Digitaloft to research, design and promote an infographic to earn links from top-tier publications to increase the overall Domain Authority of the site.

The Solution

The ‘digital’ marketing community are always on the lookout for actionable content which presents solutions to everyday problems which they as markters face. As such, combined with their experience in Magento eCommerce development, the concept of ‘The Anatomy Of A Perfect eCommerce Store’ was developed.

The full piece can be seen here.

In order to add further weight to the data presented in the infographic and to aid pickup, we reached out to 6 industry influencers, including Bryan Adams, Neil Patel and John Rampton to be able to showcase their own top tips and insight.

Despite being a long piece, the infographic offers what we believe to be the most comprehensive guide online as to the anatomy of an eCommerce category, product page and checkout which converts. Others had previously looked at the checkout stage but never all three areas together.

The Results

Our outreach campaign took the form of a number of approaches, initially identifying core publications as targets and discussing placements with journalists and staff writers.

To date, standout coverage include SmartInsights.com, SiteProNews.com, eCommerceExpo.co.uk, Business2Community.com, Red Website Design and GrowthHackers.com.