The Search Index.
Competitor intelligence is an important part of any SEO strategy, and knowing who's winning and losing means you can reverse engineer what is and isn't working and built this into your own approach.
But you can't just look at the overall traffic figures; you need to break this down to branded and non-brand traffic to understand where a brand's growth (or loss) is coming from.
As part of The Search Index, we're tracking the organic search performance (overall, branded and non-branded) of 559 fashion, footwear and apparel brands on the UK SERPS.
See who dominates the sector's seach landscape, who's growing and who's losing ground, as well as what the sector's average growth has been this year.
download the full PDF reportbrands tracked every quarter
brands saw positive growth YoY
overall industry growth YoY
median growth YoY
median branded growth YoY
median non-brand growth YoY
| Brand | Organic Traffic | Non-Brand Traffic | Branded Traffic |
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| Brand | Non-Brand Traffic |
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| Brand | Branded Traffic |
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| Brand | Organic Traffic | Non-Brand Traffic | Branded Traffic |
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| Brand | Non-Brand Traffic |
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| Brand | Branded Traffic |
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| Brand | Organic Traffic | Non-Brand Traffic | Branded Traffic |
|---|
| Brand | Non-Brand Traffic |
|---|
| Brand | Branded Traffic |
|---|
| Brand | Organic Traffic | Non-Brand Traffic | Branded Traffic |
|---|