During our ideation and research phase, we discovered a recently launched report titled 'The State Of Influencer Marketing 2017' which highlighted that, on average, each follower on your Instagram channel is worth £0.0043 alongside the fact that 48% of marketers plan to increase their influencer marketing spend in 2018.
Whilst this figure may initially seem small, when analysed across Instagram accounts of 1000 or more, this starts to mount up. In fact, Kim Kardashian can charge around £450k per post...this figure is in line with reported figures for actual promotions.
We developed an interactive calculator, using JSON to pull the follower count of any entered Instagram handle, allowing users to engage with the tool and enter either their own or anyone else's handle.
It's fun but VERY effective and there were great stories to be pulled from the data.
Very few consumers are aware that brands are paying big bucks to Instagram influencers and 48% of marketers plan to increase their spend in this area in 2018 and this made for a great story amongst top-tier press.