Relevance. By Digitaloft.

Relevance is our proprietary solution to solving SEO’s relevancy issue, and the only relevancy tool of its kind on the market. Whilst we know others have tried to solve the issue of measuring relevance, our analysis into these revealed some massive flaws; the main one being they don’t measure relevance against the site itself.

Relevance by Digitaloft leverages NLU (Natural Language Understanding) capabilities to extract the topics to which a site’s content and backlink profile are most relevant.

Relevance is definitely something our industry can’t agree on, but by using data, we have taken huge steps to develop a method to understand this that’s as close to how the search engines measure it as possible, and it’s a game changer for our SEO and digital PR strategies at Digitaloft. It provides the insights needed to fully understand and measure topical relevance, both on-site and off-site.

Our team of experts will have your custom Relevance report over to you within 4 weeks.

Using Relevance by Digitaloft, we can:

• Identify the topics that your site’s content is most relevant for (and how this compares to your competitors).
• Identify the topics that your site’s link profile is most relevant for (and how this stacks up against competitors).
• The topic gaps that exist between a site’s content and its link profile.
• The % of a site’s links that are actually relevant.

Relevance by Digitaloft also reveals insights such as:

• The topics you need to create more content around.
• The topics you need to earn more links from (i.e. the core topics digital PR ideation should focus on).
• The irrelevant topics your site has too much content about compared to your products or services.
• Whether or not your site’s SEO success is being held back by too many links that aren’t relevant.
• Which links in a site’s link profile are and aren’t relevant.

When you purchase a Relevance report from Digitaloft, you’re investing in the kinds of insights that no other agency or tool will be able to provide you with. Within 4 weeks you will receive a custom report that is segmented into easy to digest and provides actionable insights to allow you to make measurable improvements to your site and organic strategy, accerlearing your business’s approach to success.

Before we begin working on your Relevance report, the Digitaloft team will get in touch with you to discuss your competitors and any other key information that we require in order to deliver your report.

• A high level summary of your report to help you understand the information that we’re presenting to you.

• A content relevance report that details the topics that you’re website is most relevant to, and the content gap between your business and your key competitors. 

• A link relevance report that displays a comprehensive analysis of your backlink profile and scores the relevance of your links, so you know where work needs to be done across your digital PR efforts. This report will show you the topics that your backlink profile is most relevant to, and show you how you’re performing versus your competitors link relevance.

• We’ll include a report that dives deeper into your link relevance by analysing individual links and how they score overall. 

• A relevance gap report that goes into detail on the topics on your site and where the relevance gap is so that you can clearly see where you need to improve content quality on site. 

• There’s also a handy FAQs section to answer any queries and help you understand the information in your report, but the Digitaloft team are of course on hand to take you through your report if needed too.

For a one-time fee of either £3,500 (analysis against 2 competitors) or £5,000 (analysis against 4 competitors) , you’ll gain a clear, actionable understanding of your site’s performance when it comes to relevance across content and digital PR, arming you with clear actions that you take immediately to help achieve your business goals.

If you are looking for a longer-term partnership and want to enquire about ongoing SEO, content or digital PR  services, contact us here.