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The Digital PR Summit (Online).

February 11th 2021, 10.00am GMT


A FREE one-day virtual event that brings together some of the brightest minds in digital PR to share tips, tricks and insights to help you to launch successful campaigns.


The Digital PR Summit (Online) is a FREE one-day online event that brings together some of the brightest minds in digital PR to share actionable tips, tricks and insights, to help you to launch successful campaigns that build links and get people talking about your brand.

Limited tickets available.

You should register to attend if:

– You’re currently working in digital PR and want to learn from a group of awesome marketers.

– You’re working in SEO and want to learn how to earn linked coverage from top-tier press publications.

– You’re in traditional PR and want to pivot your focus towards digital.

– You’re an in-house marketer who manages and works with external agencies and want to better understand the processes behind digital PR campaigns.

– You simply want to feel inspired and encouraged to go and create something great.

The event’s sessions and speakers will include:


Rand Fishkin, SparkToro

Algorithms & Incentives: The Secret Forces that Shape Marketing in 2021

Meet Rand:

Rand Fishkin is the cofounder and CEO of SparkToro.

He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.

When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter.

If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Follow Rand on Twitter.


James Brockbank, Digitaloft

Integrating Digital PR Into Your SEO & Content Strategy to Build Topical Authority

Meet James:

James Brockbank is Managing Director and Founder at Digitaloft.

With a 12 year SEO career behind him, James is a growth-focused marketer with a specialist focus on delivering high-performance content-led strategies.

James has previously spoken at conferences including PubCon, SMX West, SMX London, State of Search, WordCamp, BrightonSEO, YoastCon, Learn Inbound and Ungagged, and is a regular contributor to industry publications including Search Engine Journal and Search Engine Watch.

Follow James on Twitter.


Amy Irvine, Digitaloft

It’s More Than Just Links… Why Reactive PR NEEDS To Be Part of Your 2021 Strategy

Meet Amy:

Amy is a Digital PR Strategist at Digitaloft, who has worked in the industry for 3 years and has experience in both digital and traditional PR.

Amy plans, executes and delivers Digital PR strategies for clients which include creative content campaigns alongside expert-led & reactive PR.

Follow Amy on Twitter.


Dominique Seppelt, Peak Ace

How to Do Content That Helps Your Audience and Business on An International Scale

Meet Dominique:

Dominique Seppelt is Head of SEO & Content Marketing at Peak Ace AG and is responsible for SEO Consulting and Content Marketing.

Her campaigns are both target audience and search-oriented, with dynamic outreach strategies that ensure that the right recipients are reached. With this approach and her teams she increases search visibility, customer brand awareness and website traffic, generates leads and improves conversions and customer retention.

In Berlin she hosts the Performance Content Marketing & SEO Meetup and besides that speaks regularly at search conferences to share her knowledge.

Founded in 2007, Peak Ace AG is an international performance marketing agency based in Berlin. With over 130 employees, it implements campaigns in more than 20 languages at native speaker level and is one of the fastest-growing technology companies in Germany.

Follow Dominique on Twitter.


Chloe Hutchinson, iProspect

Nailing The Audit & Insights To Achieve Client Buy-In For Digital PR

Meet Chloe:

Chloe moved over to the dark side (Digital PR) three years ago, after spending four years developing her PR skills in traditional agencies.

As well as being passionate about people and her team, she is data and excel-obsessed, loves crunching numbers and delving into competitors’ outreach tactics, to uncover insights into what brands should be doing to compete in market.

She has taken a leading role in innovating and evolving the audit and strategy process for Digital PR at iProspect, and through her contribution was nominated for Rising Star at the CMA Awards 2020.

Follow Chloe on Twitter.


Alex Jones, Motive PR

A Digital PR’s Guide to Landing Links In Regionals and Red Tops.

Meet Alex:

Alex is PR Director at Motive PR, a well-established and experienced digital PR agency based in Nottingham. Motive’s clients include Musclefood, My 1st Years, Public Desire, Eat17 and Senturion Key to name a few.

With extensive offline and online experience, Alex currently helps clients increase their online visibility through digital PR, at the same time as building on their wider search engine marketing efforts. He also manages a team of PR specialists.

Follow Alex on Twitter.


Will Hobson, Rise at Seven

How to Land Links and Build Authority Without the Need For HUGE Campaigns

Meet Will:

With a background in traditional PR and over 7 years experience in digital PR, Will likes to think of himself as SEO’s answer to Patsy and Eddie.

His role is to oversee the PR offering and make sure we’re doing THE best campaigns in the world, from interviewing stars of Rupaul’s Drag Race, newsjacking on the financial markets to turning caravans into Buckingham Palace. You name it, he’s going to do it.

Follow Will on Twitter.


Gus Pelogia, Wolfgang Digital

Using Screaming Frog to Build PR Stories

Meet Gus:

Gustavo Pelogia is an SEO Client Lead at Wolfgang Digital since 2018. He’s a former journalist who found a new career in SEO after leaving Brazil in 2011, optimising websites for companies in Buenos Aires, Amsterdam and currently in Dublin.

His campaigns won Drum Search Awards and Irish Content Marketing Awards in 2020 for Dalata Hotels and Dublin Airport. After business hours, Gus is often watching reruns of Seinfeld and finding new hobbies – currently obsessed with making cocktails and jigsaw puzzles.

Follow Gus on Twitter.


PLUS, we are also extremely excited to announce an exciting ‘Ask The Journalist’ Q&A Panel where 3 leading journalists will be joining us for a live session to answer your questions.

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