The TikTok

Influence Index

With over 2 billion downloads and 800 million active users around the world, it’s safe to say that TikTok has taken off in a big way.

This means that the platform has the potential to be a powerful marketing tool for brands, especially those targeting the under 30 market, but only a handful have actually harnessed the app’s potential so far.

We’ve taken a look at some of the brands who are smashing it on TikTok at the moment and ranked them based on the following three factors:

Total followers

Total likes

Engagement rate

The TikTok Influence TOP 3

1

NBA

2

Burberry

3

NFL

The TikTok Influence Index RANKED

Rank

BRAND

TikTok Followers

TikTok Likes

Engagement Rate

Overall Score

Methodology

All followers and likes are correct as of June 1st 2020.

Engagement rate calculated using Influencer Marketing Hub’s TikTok Money Calculator.

Overall score calculated by giving a normalised scored out of 100 for each factor, before taking an average of all three.