GIF Wars: 2020’s Most ‘Giffable’ Celebs

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GIFs have taken on a life of their own in recent years, conveying more about how we’re feeling in one short clip than words ever could.

Sometimes, a situation just calls for a GIF, whether you’re happy, sad, excited, scared, or simply can’t think of anything better to say.

GIFs often contain some form of pop culture reference, but some celebs are just more ‘giffable’ than others, so our digital PR specialists decided to find out which famous faces are used the most, with some fairly surprising results.

1. Dwayne Johnson – 49,314 GIFs

The Rock Eyebrow GIF - Find & Share on GIPHY

Having successfully transitioned from the wrestling ring to the big screen, Dwayne “The Rck” Johnson is one of the biggest stars in the world and appears in more GIFs than any other celebrity, with just under 50,000.

They range from clips from his wrestling days (including the iconic “People’s Eyebrow” and his many catchphrases) to more recent examples from his blockbuster Hollywood career.

2. Jack Black – 34,724 GIFs

Salutes Jack Black GIF - Find & Share on GIPHY

Everyone knows Jack Black, but you might not expect to see him appear as the second most GIFed celebrity, with over 34,000!

However, when you start to look through them, it starts to make a bit more sense. Known for his exaggerated facial expressions and movements on screen, Jack Black’s characters make for the perfect GIF material, from School of Rock to Nacho Libre and countless others in between.

3. One Direction – 26,551 GIFs

One Direction Slap GIF by ADWEEK - Find & Share on GIPHY

They have been on an indefinite break for the last few years, but 1D remain one of the biggest boy bands of all time, with legions of loyal Directioners.

With that in mind, it’s perhaps no surprise that there are over 25,000 GIFs featuring Niall, Liam, Harry, Louis and Zayn from throughout the years, from those early X-Factor days right up to the stadium success of their latter years.


All GIF numbers sourced from Giphy.

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