Twizzle.co.uk, London’s leading children’s party planners, engaged Digitaloft to undertake a content marketing campaign to earn links from top-tier media to support a wider SEO campaign and to earn credible associations with both national and international publications.
With the launch of Captain America: Civil War imminent, Digitaloft designed and developed an infographic titled ‘How Much Would It Cost To Be Captain America’ which can be seen below:
The full piece can be seen here.
The infographic was designed and developed due to it being both timely (launched the week before the film launch) and relevant to Twizzle. So far in 2016, the company’s most popular boys parties have been ‘Marvel’ and, as such, this presented the perfect opportunity.
Within 24 hours of the infographic being launched, Digitaloft seeded the piece out to key media both nationally and internationally and, to date, has been picked up by more than 60 top-tier publications.
Pickup continues and has earned international coverage from top-tier entertainment publications.
All in all, a successful campaign which has exceeded initial goals and expectations.