Digital PR Schedule.

Hana Montgomery

Founder,
Shout Bravo

International Digital PR, Analysing Over 100 Campaigns' Success

Based on an analysis of over 100 international campaigns, Hana will share top tips, what to do and what not to do. What makes international campaigns successful and where we make mistakes. This talk will be full of tips and tricks when it comes to international campaigns ideation, creation and outre ... Read more Based on an analysis of over 100 international campaigns, Hana will share top tips, what to do and what not to do. What makes international campaigns successful and where we make mistakes. This talk will be full of tips and tricks when it comes to international campaigns ideation, creation and outreach. Read less

Laura Wilson

Head of Outreach Strategy,
BarringtonSEO

The Quarterly PR Pivot: How to Know When a Strategy Is Dying (And What to Do Next)

Many agencies and PR teams stick with the formats, angles and outreach approaches that have historically worked. But with fewer newsroom resources and more PRs competing for attention than ever before, those same tactics don’t always land the way they used to. Too often, brands realise this months ... Read more Many agencies and PR teams stick with the formats, angles and outreach approaches that have historically worked. But with fewer newsroom resources and more PRs competing for attention than ever before, those same tactics don’t always land the way they used to. Too often, brands realise this months into a campaign when results have slowed, and KPIs start slipping.

This session explores how to recognise when a Digital PR strategy is losing effectiveness, how to audit performance quickly, and how to pivot without rebuilding everything from scratch.

Drawing on agency experience across B2C and B2B clients, I’ll share how small strategic shifts in content, outreach, and campaign format can turn underperforming activity into results again.

Attendees will leave with a practical framework they can apply across their own clients to keep Digital PR strategies effective, responsive and results-driven. Read less

Richard Paul

Creative Director,
Propellernet

Building a Creative Culture that Works For Different Personalities (and in Different Locations)

Based on Richard’s own early-career struggles with having a talent for creative but also being an introvert with social anxiety who was thrust into rooms with louder voices and the expectation of coming up with workable ideas on the spot, this talk will detail how to actually get great creative fr ... Read more Based on Richard’s own early-career struggles with having a talent for creative but also being an introvert with social anxiety who was thrust into rooms with louder voices and the expectation of coming up with workable ideas on the spot, this talk will detail how to actually get great creative from a team full of different personalities - as well as in teams that aren’t often together in person. The best ideas don’t always come from the loudest voices, or in an old-fashioned ‘brainstorm’, so here you will learn how to create a culture where everyone has a stake in the creative process and where anyone feels comfortable enough to share their weirdest (because weird is often the best) ideas. Plus, for those personalities prone to boredom - Richard will give tips and tricks on how to keep things feeling fresh when you’ve been working on a brand or set of clients for years. Read less

George Sinnott

Head of Data Translation,
Six Chillies

Where Data Meets Storytelling

We’re surrounded by more data than ever, yet so much of it lacks meaning. Digital PR teams have the tools, the research methods and the datasets, but campaigns still fall flat when we treat data as a deliverable rather than a storytelling medium.

We believe every number carries a st ... Read more We’re surrounded by more data than ever, yet so much of it lacks meaning. Digital PR teams have the tools, the research methods and the datasets, but campaigns still fall flat when we treat data as a deliverable rather than a storytelling medium.

We believe every number carries a story worth telling. Our job is to translate it.

You’ll learn how to use simple storytelling frameworks to lift numbers out of spreadsheets and into stories people genuinely care about.

We’ll explore how to find the human truth in a dataset, structure insights so they stick, and design data so it feels intuitive, not intimidating. By the end, you won’t just see data differently, you’ll know how to make others feel it too. Read less

Amanda Walls

Director,
Cedarwood Digital

Using AI and Custom GPTs to Take Your Digital PR Strategies to the Next Level

In this session, Amanda will cover how to utilise GPTs and AI to monitor trends and coverage, evaluate complex data sets for new angles, perform advanced link gap analysis, streamline compliance and highlight where additional topical authority is needed, ultimately enabling smarter, more effective a ... Read more In this session, Amanda will cover how to utilise GPTs and AI to monitor trends and coverage, evaluate complex data sets for new angles, perform advanced link gap analysis, streamline compliance and highlight where additional topical authority is needed, ultimately enabling smarter, more effective and more efficient Digital PR campaigns.

She will discuss a framework of five purpose-built GPT ideas and AI uses which are designed to streamline operational workflows across digital PR & drive competitive advantage, enhancing every stage of your campaigns and identifying themes and placements that resonate with journalists allowing you to stand out in a crowded inbox. Read less

Sacha Fournier

Founder,
JournoFinder

3 Ways to Use AI to Run Data Campaigns Without a Developer

Data campaigns live or die on the quality of your data. But collecting it has always required a developer, a budget, or both.

In this session, Sacha Fournier walks through how PR professionals with zero coding experience are using AI to scrape websites, extract data from popular mobil ... Read more Data campaigns live or die on the quality of your data. But collecting it has always required a developer, a budget, or both.

In this session, Sacha Fournier walks through how PR professionals with zero coding experience are using AI to scrape websites, extract data from popular mobile apps, and build publish-ready datasets from scratch.

Expect live demos, steal-able workflows, and a new answer to the question: "where do we even get the data?" Read less

Isa Lavahun

Freelance Digital PR Strategist,
Lavly Ltd

Beyond Google: How TikTok and Social Search Are Changing Brand Discovery

Search is changing fast as more people turn to TikTok and social platforms to find ideas, shop and consume news. For Digital PR, that shift opens up new ways to drive discovery. This talk will look at how PR teams can create stories and assets that surface in social search, what actually earns atten ... Read more Search is changing fast as more people turn to TikTok and social platforms to find ideas, shop and consume news. For Digital PR, that shift opens up new ways to drive discovery. This talk will look at how PR teams can create stories and assets that surface in social search, what actually earns attention on TikTok, and how to use these platforms to build brand visibility. Read less

SEO Panel

Influencing Brand Visibility in Search Beyond Google

Join Liv Day (SEO Lead, Digitaloft), James Brockbank (Managing Director & Founder, Digitaloft), Chima Mmeje (Senior Content Marketing Manager, Moz) Ashley Liddell (Co-Founder, Deviation) & Ben Barker (Head of Digital, Vega Comms) for an SEO panel discussion on Influencing Brand Visibility in Search ... Read more Join Liv Day (SEO Lead, Digitaloft), James Brockbank (Managing Director & Founder, Digitaloft), Chima Mmeje (Senior Content Marketing Manager, Moz) Ashley Liddell (Co-Founder, Deviation) & Ben Barker (Head of Digital, Vega Comms) for an SEO panel discussion on Influencing Brand Visibility in Search Beyond Google. Read less

Michael Bates

Head of Organic Search,
Herd

Who Tells Your Brand Story in 2026

To be (temporarily) highfalutin, Jean Baudrillard posited that marketing and media went beyond representing the real world, and started creating meaning for us. Somehow he did this without seeing a single AI video of Donald Trump doing the Griddy. We know that brands exist in the meaning we build ar ... Read more To be (temporarily) highfalutin, Jean Baudrillard posited that marketing and media went beyond representing the real world, and started creating meaning for us. Somehow he did this without seeing a single AI video of Donald Trump doing the Griddy. We know that brands exist in the meaning we build around our products and services, but with an increasingly AI-enabled digital world we have to accept that every campaign is just one datapoint that influences how search, AI, and our public represent our brands. Brand messages that survive retelling and representation are the key to long-term growth in an era where our stories are told for us, not by us. Read less

Lidia Infante

Senior SEO Manager,
Survey Monkey

SEO and Brand Sitting in a Tree K-I-S-S-I-N-G

Brand is emerging as the third pillar of SEO, alongside content and technical optimisation. Search engines and large language models interpret brand strength through links, mentions, and how your brand connects to other known concepts via entities, proximity, and vector embeddings. In this session, ... Read more Brand is emerging as the third pillar of SEO, alongside content and technical optimisation. Search engines and large language models interpret brand strength through links, mentions, and how your brand connects to other known concepts via entities, proximity, and vector embeddings. In this session, Lidia will provide an overview of studies that demonstrate the strong correlation between brand and SEO performance. As search behaviour shifts beyond traditional engines into platforms like Instagram, Pinterest, TikTok, and LLMs, understanding and enhancing your brand presence becomes more essential as ever before. You’ll walk away with actionable tips including how to implement organisation schema for SEO, optimise your social media profiles, and amplify content distribution to build brand visibility across all search surfaces. Read less

James Roach

Head of Digital PR,
Honcho

The Role of Digital PR in SEO and the Wider Marketing Mix in 2026

The last few years have brought some pretty major changes to the search landscape. But what does that mean for Digital PR and its role in supporting SEO and a brand’s wider marketing efforts?

Join me as we explore how Digital PR is finally getting its time to shine, we’ll look at ... Read more The last few years have brought some pretty major changes to the search landscape. But what does that mean for Digital PR and its role in supporting SEO and a brand’s wider marketing efforts?

Join me as we explore how Digital PR is finally getting its time to shine, we’ll look at how it can be used to spread a brand narrative, integrate storytelling across multiple channels and be that trust signal to feed all the algorithms, from traditional SERP’s to LLM’s. Read less