How we earned 300+ links by helping the world to calculate their #InstaWorth…

Inkifi is the best place to print your Instagram photos, giving you the chance to turn your social snaps into stunning gifts; from photo books and retro prints to posters, photo tiles & more.

Digitaloft was engaged to use digital PR to earn targeted links to the Inkifi eCommerce store from top-tier publications, through relevant content, to contribute to a growth in organic visibility.

The brand had previously had success via infographic-led campaigns, however, the effectiveness of the format was starting to decline and a fresh approach was needed to drive success.

During our ideation and research phase, we discovered a recently launched report titled ‘The State Of Influencer Marketing 2017’ which highlighted that, on average, each follower on an Instagram channel is worth £0.0043, alongside the fact that 48% of marketers planned to increase their influencer marketing spend in 2018. 

Whilst this figure may initially seem small, when analysed across Instagram accounts of 1000s, this starts to mount up. In fact, Kim Kardashian could charge around £450k per post. 

Our Earnings on Instagram campaign saw us develop an interactive calculator that allowed users to enter either their own or anyone else’s handle and see how much they could be worth as an influencer on the platform. 

It’s fun but VERY effective and there were great stories to be pulled from the data.

The campaign earned 304 links from 228 domains, including some of the world’s leading publications including The Sun, Glamour, Business Insider, Mirror, Manchester Evening News & many more as well as being visited by more than 260,000 unique users over the first 6 week period.

This campaign has proudly won a number of awards since launch:

Low Budget Content Campaign of the Year: UK Content Awards 2018
Best Low Budget Campaign: Interactive Marketing Awards 2018